Both are Republicans. One is a former governor of California. The other could be the next president of the United States. Both can now lay claim to hosting NBC’s Celebrity Apprentice.
Arnold Schwarzenegger will take over the reality franchise replacing Donald Trump who NBC ousted.
“We are thrilled to be opening a powerful new chapter in the story of the Apprentice franchise,” said Paul Telegdy, president of alternative and late night programming for NBC Entertainment. “Arnold Schwarzenegger is the epitome of a global brand in entertainment and business, and his accomplishments in the political arena speak for themselves. It was Arnold’s personal passion for the format that Mark Burnett and Donald Trump built over the last decade, as well as his fresh take on how to take it to new heights for today’s audiences, that made him the man to hire. The Celebrity Apprentice … will be back!”
Celebrity Apprentice will return for the 2016–17 television season with Schwarzenegger as “CEO.”
“I have always been a huge fan of The Celebrity Apprentice and the way it showcases the challenges and triumphs of business and teamwork,” Schwarzenegger said in a statement. “I am thrilled to bring my experience to the boardroom and to continue to raise millions for charity. Let’s get started!”
Celebrity Apprentice has continued to be a solid ratings performer for NBC. The most recent season averaged a 2.4 rating among adults 18-49 despite the nearly yearlong gap between the start of production in early 2014 and the season’s debut in January 2015. The show was renewed in February. However, NBC announced at the Television Critics Association summer press tour that the series would not return until the 2016-2017 season, says The Hollywood Reporter.
Added executive producer Mark Burnett: “After leaving the show to run for political office, Donald made it clear that he wanted The Celebrity Apprentice to be able to continue to raise millions of dollars annually for worthy causes, and now NBC and I have found an amazing new leader to do just that. Gov. Schwarzenegger will use his vast and highly successful business, political and media experience to drive this hit franchise to new heights.”
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