Some longstanding OSU athletic logos unaffected by brand update

By Scott WrightStaff writerswright@oklahoman.comOklahoma State announced a move on Monday to unify its branding across all its platforms, but the change won’t necessarily impact some of the athletic teams’ longstanding logos.
The move is designed to emphasize the use of the “brand OSU” as the school’s primary mark as a university-wide initiative, with Pistol Pete remaining as an integral part of OSU’s public image.
However, the baseball team’s well-recognized interlocking “OS” will remain on their hats.Read more on

Email Marketing Best Practices on Perfect Timing

We live in a global economy. And even if 80% of your business is focused on the US market, that is four time zones right there – six if you count Alaska and Hawaii. No position in your marketing team feels this more than your email marketing manager. Without a doubt, they have been exploring the email marketing best practices as it pertains to perfect timing. (If not, please forward them this article immediately.)
Perfect timing in email marketing can improve your open rates because you are hitting home with relevant content at an opportune time. Unlike the philosophical debates that stem from the proverbial tree that falls in an empty forest, a midnight email sent to an unwatched inbox is not very likely to get opened. Therefore, perfect timing allows you to queue up your emails in a manner that allows them to get opened with maximum efficiency.
However, it is not that simple, as there are two types of perfect sending. One is an algorithmic-based send and the other is a time warp, and it’s important to know the email marketing best practices for each use case.
geralt / Pixabay
Algorithmic-based sending means that your email service provider chooses the most likely time for your subscribers to open the email. Some do this on a per-subscriber level, while others do it on analyzing the list as a whole. Either way, if this is perfect timing, you have to really ask yourself if this is the best for your needs.
I had a client that ran a promotion that ended at a certain time and we wanted to send a final reminder. Now, using this type of perfect timing could have caused a problem, namely, the email could have been sent after the promotion ended!
So, it’s important to know how to use this. And I see an excellent opportunity for an algorithmic-based sending feature when you are interested in driving traffic to a site with evergreen content, meaning it’s not important when the traffic hits home – just that it does hit.
In cases like this, using an algorithmic-based send is a great resource to use to maximize open rates and click-through rates. The perfect example of this might be a newsletter that is not super time sensitive, or an email that announces a new promotion with plenty of time before it ends. This way, you can deliver your email marketing campaign when your customers are most likely to read them!
Lastly, let’s focus on the perfect timing mechanism known as time warp. This method sends out the email to your customer at a specified time in their time zone. For this, you cannot be a “last minute” type of email marketer; rather, ESPs will require you to schedule it at least 24 hours in advance.
It is best practice to use this method when you are sending traffic down a sales funnel. And when you do so, first pinpoint your online store’s peak hours. Then work backward to calculate the amount of time someone needs to buy something; for example, you might be offering a particular product where there is no choice (relatively short sale) or you are sending people to go look for what they want (longer cycle).
Either way, once you figure this out, deduct the time from your store’s top-selling hour, lace your email with a strong call to action, and then send the email via the time warp feature. This will give you maximum results no matter where your customers are located.

Oklahoma County marriage, divorce records for July 4, 2019

Staff reportsMARRIAGES
Karla Grecia Ochoa Ramirez and Danny Ray Buckaloo Jr.
Dejona Renee Lockett and Ugo Kenneth Uchudiuno
Jasmine Latoya Fuller and Andrew Wayne Ross
Brianna Rose Rush and Trey Joseph Dewayne Landry
Uriel Salinas Terrazas and Alejandro Ramirez Gallegos
Karla Marie Rodriguez Vazquez and Cesar Enrique Renovales Rodriguez
Marlem Jazmin Palomino Enriquez and Diego Jerson Jimenez
Rebecca Dawn Tryon and Mark Anthony Lyons
Waleska Crespo Aponte and Juan Nicholas Valdez
Donna Carol Sullivan and Jasper William Thomas
Carrie Lynn Bauer and Khadija Faiyz Khan
Nimsi Medina and Taylor Kyle Smith
Nijae Lanisha Williams and RT Pittman
Madison Jean Barkley and Johnnie Ray Houston Jr.
Julie Diane Coontz and Joseph Gordon Fowler
Chelsea Marie Annett and Jarvis Edward Taylor
Kayla Danae Jackson and Trey Allen Keene
Irise Denise Little and Calvin Dean Thompson
Donna Gail Camarena and Jose Armando Renteria Becerra
Trancito E. Bonilla Jerez and Elmer R. Barrios Mazariegos
Amy Louise Wallis and Kary Glynn Goolsby
Jasma Rochelle Jones and Bernard Robert Fontaine
Lisa Kay Helgeson and Erik Lee Denham
Megan Nicole Moore and Payton Goldston Northrup
Helen Marium Jacob and David George Samkutty
Kelsi Renee Ruth and Charles Rex Spradlin
Rosalia Noemi Ibarra and Juan P. Torres Diosdado
Jacklyn Raylene Davis and Brandon James Wahl
Brieana Kay Hook and Matthew Allen Dawson
Michelle Vondene Nevez and Justin Don Hickey
Kristina Anne Beall and Thomas Craig Lewis
Tawana Michelle Hill and Phillip Antwain Lambeth
Emma Grace Williams and Connor Anthony Anderson
Emmery Lee Frejo and David Arnold Thummel
Jennifer Rodriguez Garcia and Javier Saavedra Garduno
Anderson, Ronald C. v.

Cigarette sales down 25% in past year, but state tax revenue up $133 million

By Stetson PayneTulsa WorldAlthough people bought fewer cigarettes in Oklahoma in fiscal year 2019, the state reportedly collected more than $100 million more than the previous year in part thanks to the $1 cigarette tax that went into effect July 1, 2018.
Oklahomans bought about 59 million fewer packs of cigarettes the last fiscal year, equal to about a 25% drop, according to a statement from the Oklahoma Tax Commission.
Paula Ross, communications director for Tax Commission, said in an email the cigarette tax, which helped contribute to a teacher pay raise, directly led to $133 million in additional tax revenue.Read more on

Rediscovering America: A Quiz for July 4

By Jason StevensInsideSources.comNear the end of his life, Thomas Jefferson described the Declaration of Independence as “an expression of the American mind.” On Independence Day, Americans should remember not only the Founding Fathers and the Revolutionary War but, more important, the fundamental principles and ideals that created and sustain the nation.
The quiz below, from the Ashbrook Center at Ashland University in Ashland, Ohio, provides an opportunity for you to test your knowledge of the 4th of July and the Declaration of Independence.
1.

Biotech braces for busy summer

Cristin FlanaganBloombergInvestors may be digesting a deal from Bristol-Myers Squibb for Celgene and getting their teeth into AbbVie's bid for Allergan, but there are plenty of other large-cap biotechs and pharma still hungry for action.
"Do not sleep on the summer," Jefferies trading specialist Jared Holz cautioned clients in a note.Read more on

3 BPM Trends You’ll Want To Keep Up With

When you’re intently focused on improving in-house processes, there’s a fair chance that you could lose sight of what’s happening in the industry at large. It’s certainly not enough to merely refer to a BPM guide once and assume that’s all there is to know about it. There are ongoing technological advancements to keep up with, not to mention continually evolving BPM methodology.
A great way to stay updated is to follow industry trends. These predictions are usually a combination of a keen understanding of what BPM practitioners are lacking, insight into customer expectations, and expected technological developments.
Some BPM trends that are gaining a large following are described below.
Robotic process automation
Robotic process automation (RPA) is the use of technology to automate high-volume, repeatable tasks usually performed by humans. RPA uses machine learning and artificial intelligence to process transactions, manipulate data, trigger responses, and communicate with other systems.

Examples of tasks that can be improved with RPA include processing payments, handling claims, timesheet submissions, and more.
How companies benefit from RPA

Higher productivity levels of employees
Effective resource allocation to activities that require human intervention
Greater cost savings from elimination of redundancies
Quicker turnaround times due to improved process efficiency
Compliance with industry-mandated regulations and standards
Efficient recording and protection of data facilitated by cloud storage

RPA finds effective application in functions across organizations such as customer service, accounting, financial services, healthcare, supply chain management, and human resources.
Adoption of RPA is already underway in many digital native companies across the world and the payoffs are beginning to manifest. In the years to come, more legacy organizations will embrace RPA and the focus will shift to scaling.
Artificial intelligence
Artificial intelligence (AI) is a critical facilitator of BPM goals, from increased efficiency to improved customer experiences. Using technological concepts such as machine learning, natural language processing, visual recognition, big data, and more, AI strives to simulate human intelligence using programmable software.
How AI supports BPM initiatives

Automation of mundane tasks and removal of bottlenecks
Predictive analysis powered by powerful reporting capabilities
Organization of unstructured data
Enhancement of customer experience by meeting SLAs consistently and providing preemptive service
Improved decision making with the help of AI-powered decision-theoretic models

Like RPA, organizations have already begun warming up to the idea of AI and use it at basic levels such as chatbots. Going forward, AI will play a much bigger role in enhancing customer experience and helping companies take a proactive approach rather than a reactive one.
No-code platforms
No-code or low-code platforms allow users to develop applications with no knowledge of coding required at all. Using visual development environments such as drag-and-drop, users can create applications to fulfil business process needs without being dependent on the IT team.
No-code BPM software has become the need of the hour in organizations everywhere. Forrester identified the low-code market as a high growth area and predicted that it will grow beyond $10 billion in 2019. 29 per cent of companies in a Forrester study stated they were using low-code solutions and 43 per cent were interested in working with low-code solution providers.
Overwhelming IT backlog is no more a cause for departments to endlessly delay their process automation requirements. Any time a department needs to automate their processes, they can do so in a matter of minutes. Training end users is also much simpler since the application is so intuitive.
How no-code platforms power BPM practices

Greater agility in automating processes when needed
Ability to customize workflows and interfaces to organizational requirements
Greater transparency in development so end users get exactly what they need
Need for external partners is minimized, thereby curtailing costs

No-code platforms will find wide applications in every organization that has business processes. So far, industries such as banking, healthcare and pharmaceuticals, and information technology have improved process management with no-code platforms. Behemoths such as General Electric, Pfizer, and others have enjoyed more streamlined operations and greater efficiency with no-code BPM software.
The road ahead
Going forward, BPM practitioners will need to simplify their operations with respect to the number of applications being used for process management. Clutter and chaos are already significant obstacles to process efficiency. Identifying unified digital workplaces will quickly become the need of the hour.
BPM software will also have to adapt to the changing nature of the workforce. It will have to include simplified collaboration with remote workers, independent contractors, and other forms of employment.
Keeping up with BPM trends is critical to make agile, well-informed decisions. After all, none of us wants to be ostriches with our heads in the sand.

Morning Roundup: Johnny Bench to make appearance before OKC Dodgers game

Hall of Fame catcher and Binger native Johnny Bench is returning to his native state Saturday night.
Bench, along with retiring Baseball Hall of Fame president Jeff Idelson and photographer Jean Fruth, will make an appearance during the Oklahoma City Dodgers’ game against Round Rock to promote Grassroots Baseball, participate in a youth clinic and a book signing.
Bench will throw out the ceremonial first pitch before the game and then join Idelson and Fruth on the concourse to sign copies of the book, “Grassroots Baseball: Where Legends Begin.” Copies of the book will be available in the team store.
The trio will also participate in a youth baseball clinic at Chickasaw Bricktown Ballpark at 4:30 p.m.
Idelson and Fruth founded Grassroots Baseball to promote and celebrate the amateur game around the globe, focusing on growing interest and participation at the youngest levels.Read more on

Why Hiring For Personality is as Essential as Experience

When searching for candidates for a job role, it can be very easy to only focus on the qualifications and experience they state on their CV and not take into account their personality and how they may fit into your company. After all, there is logic in the idea that hiring someone who has done the job type previously, means they will be more successful.
Why are an increasing number of companies hiring for personality?
Skills can be learned
An applicant’s skills and knowledge of the field are almost always considered more important than personality in a potential hire. The problem with solely relying on what a candidate states on their CV, is not only are the skills provided a true reflection, but that it does not convey a candidate’s personality or attitude towards a working environment. Whilst knowledge and skills can be acquired and experience gained, someone’s personality is who they already are and does not change. Once settled in a job, most people have the capability to learn the required skills very quickly, but hiring someone with a bad personality or attitude to work is a hard thing to overturn.
“In my eyes, personality always wins over book smarts. Company knowledge and job-specific skills can be learned, but you can’t train a personality.” Sir Richard Branson.
A successful team can make all the difference
Few jobs are done where an individual works totally alone. Most roles require working together with others from time to time so if a candidate prefers to work independently this may lead to some problems if they don’t showcase a personality of a team player. Successful business thrives on relationships, and so if the relationships inside your business do not work, then no amount of experience inside the firm will set things right.
Whilst building teams of people with the exact same type of personality is not ideal, it is beneficial to try to create a team of complementary personalities that will work well together. The person you want to fill this position should have a personality that will fit in well with the team you already have in place.
Cultural fit to the business is essential
A particular working environment will not suit all types of people. Employees will be happier and more productive in a setting that suits them. For example, someone who shows a tendency to be shy or lacking in confidence is less likely to be comfortable in roles that involves a large amount of team work, whereas a more confident and sociable person would thrive in this type of environment.
A new employee who is smart, motivated, and willing to learn will be enthusiastic and able to figure out how things work, which has to preferable to an experienced person who can do the job, but has no real interest in contributing to your company.
Lisa Robbin, HR Director at Starbucks has recently quoted that at Starbucks they hire on “attitude rather than experience or qualifications. The character and skills we look for (aside from a passion for great coffee!) include being a great team player and a caring person as well as good communication and customer service skills.”
Hiring for personality with personality profiling
Identifying personal characteristics and values of a candidate can be challenging. Sometimes the first chance of meeting them will be at the interview stage and because understanding someone’s personality from a CV is difficult, it is likely that you may have already turned away ideal candidates that could fit your business better than those with experience.
Research has shown that including personality profiling tests in your recruitment process will increase your chance of employing candidates suited to your organisation, who will not only thrive, but will also remain with you over the long-term.
If you would like to see personality profiling in action, why not register for your free personality report with Skillsarena.
Originally published here.