Some people seem to have a natural gift for social media. They appear everywhere and just naturally get what it takes to grow an audience of millions of people. Unfortunately, I’m not part of that group and there’s a good chance if you’re reading this that you’re not either.
In this post, I want to share with you some of the best social amplification tools that I’ve come across in the online marketing space. These tools will help you grow your audience, generate more social shares, and grow your audience. I’ll start this list with my favourite social amplification tool.
Viral Content Bee
Viral Content Bee was developed by Ann Smarty. It’s essentially a community of people on social media who share each others content. It has a point system. The way it works is pretty simple:
- Share relevant content from other people in your niche to get points that you can use to promote your own content
- Buy points from the platform that you can then use to promote your own content
Viral Content Bee allows you to get your content shared across a number of different platforms. In my experience, you’ll get the best results from Twitter and Pinterest where they have their largest audience. You’ll get a few shares from Facebook, but I’ve never had much traction there.
The great thing about Viral Content Bee is the size of the user base, especially in the blogging and online marketing niche. Well known influencers like Gail Gardner, and Lilach Bullock are members of the group. They regularly share relevant content with their followers. These are people with a huge audience who care about the content they share. A lot of companies would pay money to get a retweet from a person with an audience of their size, but you can get this organically through Viral Content Bee.
And you’ll find that people will engage with you as a result of these shares.
Viral Content Bee is my ‘go to’ tool for getting my content out there. Every time I share an article through the platform I’ll get dozens of shares and plenty of engagement. Of course, you need to be creating interesting content to get that level of engagement.
Zest is an interesting platform with a pretty distinct USP. This social media amplification tool is basically a Google Chrome extension for marketers. It works like this:
- You submit content through either the extension or the website
- Your content is reviewed by a couple of editors who do a bit of quality control
- If it gets approved then your content gets pushed to the Zest feed (like a sexy website RSS)
I haven’t had much experience with Zest personally. I came across it when I wrote a post for Business2Community about the best Google Chrome extensions.
However, a friend of mine, Josh Barney from Einstein Marketer uses it to promote a lot of his content. Here’s what he had to say about Zest.
We’ve found that the platform has a highly engaged and qualified audience, who improve our on-page behavioural metrics as well as boosting our content distribution efforts and traffic scores. If you’d like to share marketing content with an audience of marketers, business owners, and entrepreneurs or upskill your digital game, I strongly recommend installing the Chrome extension (and App) and sharing your content.
Looking at his results I can understand why he’s such a fan of the platform.
However, you have to keep in mind that these are the kind of results you can get from a paid campaign. When you submit a piece of content for free you are unlikely to get more than 100 views. But that’s 100 views you otherwise might not have got!
I wasn’t too sure if I should include Quuu Promote in this list, but I felt it would be wrong not to mention it. Like Viral Content Bee, Quuu Promote is based around a community of marketers who share hand-curated content through their social media feeds. The way it works is pretty simple:
- You submit the content you want to be shared through the platform
- It’s reviewed by an editor who decides if it’s good enough to be promoted
- The content gets shared through the feeds of members of the group
You can pay to push your content to the front of the line. If it’s selected paid content gets promoted for longer.
When they launched Quuu, as it was then known, also offered a service where they would manage your social media. They would share content through your social channels, like, comment, engage, and reshare content.
It was the ultimate hands-off system for managing social media. I signed up to it straight after it launched. And it did help me grow my social media following and get more eyes on my content.
Today Quuu has separated the two services into separate branches of the same business. There is Quuu Promote, where you can get your content shared across various social channels and Quuu which offers a social media management service.
Unfortunately, while I really like Quuu and think the people behind the business are almost certainly really nice guys, I’ve basically stopped using the service. There are three primary reasons for this:
- You get a lot of shares, but you don’t get a lot of traffic. I think the main reason for this is that the quality of the social media profiles associated with Quuu Promote is worse than you get with Viral Content Bee
- Promote Quuu share your links through their own custom URL. Unfortunately, this URL is not tracked by tools like Google or Buzzsumo which means you don’t get any SEO value from the shares
- The service is expensive.
That third point isn’t an issue of itself. There are lots of premium tools out there, and people are happy to pay more money for a tool that delivers the results that they want. I don’t believe that Quuu Promote is quite there yet. While Quuu has the potential to be a great social media amplification tool, it’s just not quite there yet.
There are a whole bunch of tools out there that you can use to grow your social media following on platforms like Twitter and Instagram. So rather than focusing on a tool you probably already know a fair bit about I thought I’d tell you about PinPinterest.
Fundamentally PinPinterest does exactly the same thing as a Twitter or Instagram growth hacking tool. It will follow and unfollow people and organically grow your Pinterest following. The reason I decided to highlight this tool is that Pinterest can be a significant source of visitors to your website.
The best way to get traffic to your site is by regularly pinning content, and growing the number of followers you have. PinPinterest helps you do the second portion of this strategy.
Social media management tools get a lot of press. In this post, I wanted to lift the lid on something that people don’t show about as much; social media amplification tools. It’s these growth hacking tools that can overnight increase your online social presence. Check these tools out and let me know your results.