Today I have some branding strategies to help you create more visibility and increase your brand reputation. Here’s four links with tips and tricks to kick start your work week.
Establishing your business as a leader in our industry takes time and cultivation through the right relationships and marketing methods. Using the strategies can help you connect more with your audience and influencers. There are several ways to help you focus your efforts and improve awareness. Take advantage of these ideas, and let me know how these work for you!
1 – Go beyond online marketing
Build a wider audience through offline marketing. With this strategy, your business can reach interested prospects by being active and engaged with them at places like industry trade shows, concerts, book signings, and more. By making a personal connection you can create a memorable experience that will translate into your online properties as well.
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2 – Create trust in your community
People who trust your business enough will spread the word online and offline. This is free advertising for your company that can have a continual payoff. As you build relationships within your niche through methods such as exclusive events, live video, and Twitter chats your customers will have an opportunity to share their experiences. As you take a positive, and encouraging approach with a high-value offer you will begin to see your products or services being recommended by others online.
3 – Leverage influencer marketing
Make an action plan to connect with leaders in your industry. This will open the doors for guest blogging opportunities and recommendations that can help bring more visitors to your website and social networks. Engage in places like LinkedIn, Medium, and other blogs to attract more brand followers. After establishing your expertise and authority it won’t be long before your business or name is recommended on authority websites.
4 – Podcasts and video marketing
Would you like people to find your brand online quickly? This is a powerful and popular way to bring interested prospects into your business, provide a how-to segment, or showcase an expert interview. Hosting a podcast or uploading videos to YouTube are effective with both live and pre-recorded methods.
Hopefully, you will find these brand reputation methods useful to your online strategy. Are there any that you would like to add as well?