Business 2 Community

Has Digital Killed Printed Marketing and Sales Collateral?

When was the last time you used a printed flier to make a buying decision?
We’ve traded phone books for Google. Or WhitePages.com.
Instead of printed invitations we spin up a Facebook event and invite people right from our phones.
But how effective is all this digital messaging? Has it killed the old standby printed marketing and sales collateral?
The fact is, mobile phones, computers, the internet, texting and social media have changed the way we communicate. Especially with potential customers.

Of course, depending on your resource, opinions are mixed when it comes to what works (which is why marketers should always be testing!).
PRINT: Neuromarketing.com says print wins the marketing battle.
DIGITAL: According to the Washington Post, advertisers are betting on digital rather than print (and TV) for the first time ever in 2019.
PRINT: Relevance Content Promotion News & Insights says print still matters.
DIGITAL: A mobile special or offer is 10 times more likely to be used than the same offer in print form. (Omni Core)

It’s all so confusing!
Here’s the thing: While we spend more and more time collectively on our devices, we’re still wired for that in-your-hand hard copy of information. Since the invention of the printing press, the printed word has been our most powerful motivator in marketing and sales.
Sure, we don’t need as many tri-fold brochures as we used to need, but a well-designed, well-placed postcard can still persuade. Research continues to show that content on paper affects our brains in different and more powerful ways.
Check out the research from the U.S. Postal Service on how printed content measures up to digital:

Here’s a breakdown of what this means:

People process digital ads more quickly.
Paper ads engaged viewers for longer.
Preference? Nope! Respondents reported no preference for either medium.
People absorbed about the same amount of information from both media.
Longevity of message: A week later, people showed greater emotional response and memory for physical media ads.
Physical ads cause more activity in brain areas associated with value and desire.

What About Digital?
One way that digital beats print is through video. Video marketing and advertising – and communications in general – can be extremely powerful.
Here’s a snapshot of our website traffic at impulse Creative. Our analytics tool HubSpot considers YouTube a social media, so here’s how it compares to other social media. It converts at a much greater rate, and even sends us customers!
As you can see, all we need to do is continue to dial up our content on YouTube – keeping it relevant and engaging – and we can increase the leads and customers. Video engages in a way print can’t.
Another way digital beats print is in our discovery and search habits. When consumers begin their purchasing journey, they start with mobile phones, voice search, and desktop search.
If you’re not working on your search rankings, you’re missing out on valuable opportunities to reach new customers.
Here’s the bottom line. One form of marketing isn’t always better than the other. Growth happens when you integrate the two, even crossing platforms within the medium you choose. Determining the context, the campaign, and your target audience – your ideal client profile and buyer persona – will help you identify how to split ad dollars between print and digital advertising.
As a B2B example, if you’re an IT brand working on growing your internet security business, you could employ several tactics:

Create online content to help with search engine results

Blog articles on solving for your buyer’s needs in IT
Deep content like downloads or pillar pages with industry insights
Landing pages with lead gen offers

Create videos answering questions your ideal clients have

These can live on YouTube, social media like LinkedIn and Facrbook, and in a video hosting service like Wistia, Vidyard or 23 for your website pages

Launch a paid social media campaign reaching the exact demographic you’re looking for
Use digital tools to find the people you want to speak with, sending targeted direct mail to their offices like a postcard

A strategic and well-designed postcard is visual and easy to see as opposed to something in an envelope
Direct mail could also include sending examples of work or other items related to your service/product to grab someone’s attention

Put PR to work by contributing an article or interview to industry publications, both online and offline

This should include podcast interviews on shows your ideal clients listen to

Research your buyer persona to learn whether they’re Pandora fans or Spotify listeners, what music they may tend toward, and buy ads on those platforms
Create printed sales collateral for your team that sets you apart

This could be a brochure that includes a video message in a mini video screen
This could include unique designs of printed material not used in your industry

Create audio content yourself

Industry podcasts
Alexa briefs for Amazon

As you can see, a multifaceted approach to reaching an audience can include both print and digital.
Print isn’t dead. It’s merely evolved. Digital continues to grow as more people rely on mobile phones, voice search, social media and more for solving their needs. Working with a creative agency who can serve each marketing need and plan strategically for your growth is vital.

How to Choose the Right Digital and Social Marketing Goals, Objectives and Metrics for Success [Podcast]

https://feeds.feedblitz.com/-/285951636/_/pammarketingnut.mp3

Have you been spinning your wheels trying to utilize social media to grow your business? Do you feel as though you know the tactics and strategies yet are still struggling with how to align social media to your business for real results?
When you hear your colleagues or others in your industry talk about the success they have achieved with social media, digital marketing, content marketing or email marketing do you want to just run away crying?
If these thoughts seem familiar to how you feel, no worries. You landed on the right blog post today and will find answers!
Unfortunately many small business owners, entrepreneurs and even marketers working inside of larger organizations struggle with how to achieve measurable business results using social media.
Much of this comes from the fud that exists in the social ecosystem. Too many bloggers, podcasters, YouTubers, live streamers and more spend their life touting how easy it is to make money using social media. Unfortunately most of these same people are still living in their mother’s basement and/or struggle with keeping the lights on, let alone make an actual income from their efforts.
Many talk a good talk but when you pull back the black curtain, they are far from walking the walk. They tout that social media is free. This couldn’t be further from the truth as social media utilizes your greatest asset which is time!
The reality is achieving success inclusive of measurable business results using social media is not easy. It requires much more than hopping on the latest shiny social network, or knowing how to hit record on the Facebook Live video.
The modern social marketer of today needs to know how to set goals, build a well thought out plan, balance the use of owned, paid and earned media. They must know how to tap into the power of influencer marketing, paid advertising, visual marketing and list goes on!
Can you easily answer these questions?

How do you define success?
How do you set goals?
What is the difference between a social media strategy, plan and tactics?
How do you determine what Key Performance Indicators (KPIs) you should focus on?
Do you really know your audience?
What are the fundamentals to success using social media?
Is your business ready for social media?

If you struggle with answering these questions, then you need to take a listen to the latest Social Zoom Factor podcast episode #230 which will help you understand how to define what success looks like.
In this episode you will learn:

How to define success for your social media efforts
Example business and marketing goals
Definition of a business goal, marketing goal and how they differ
The difference between a goal, objective and KPI
Definition of Key Performance Indicators (KPIs)
Example KPIs
Importance of aligning social media to business goals
Defining and choosing SMART goals
Example SMART goals
Defining and prioritizing desired social media and business outcomes
Choosing metrics for success
Qualitative vs quantitative goals and objectives
Choosing and prioritizing where you focus for best results
Assessing maturity and readiness of your business to implement social media
and loads more…

10 Things to Always Keep in Mind Before Zeroing on an App Company

Using a web-portal isn’t all in this age when wireless or mobile devices are ruling the entire world. Whether anyone owns a little business or a colossal one, the person always requires a high quality app for the mobile to receive the services accessed on the go! To receive the best application for mobile you always require searching for the best Application Mobile Development agency.
A top mobile app development company for IT solutions will house the best developers of application mobile. When someone needs to get the application, one should always think of the best of the IT companies. There are many companies which are known to provide some exclusive offers. Wide array of application services are for example E-Commerce apps, Mobile Gaming apps, GPS Enabled apps, Social Networking apps, Enterprise apps, Business apps, Systems for coupons, apps for giving Classified Ads, Reservation and Appointment apps.
Developing Android Apps
According to the latest survey reports, Androids are gradually capturing the global market. Everyone needs to take benefits of the latest tech. Every person needs to receive the benefits of Android Development. If anyone is really serious about it, now is the time to create a touch with reputed IT companies which proudly claim to contain the best Android Developers.
Developing an iOS App
After noticing the increasing fame of iOS devices, you just can’t feel satisfied with the existing website and also Mobile Applications. To place the business on the iOS domain, the person needs to get in touch with Developers who have the best exposure to different iOS development. There are many IT companies to serve the people with the best, using an experienced team of developers of iOS. There are several agencies which offer top-notch services with friendly User Interfaces and also elegant features. There are developers who are able to make wonders just placing any business and service ahead of all the competitors.
Developing windows apps
With the easy, simple and safe operating system of Microsoft, Windows Mobile phones are guiding the world of hand-held devices. If anyone is into business (any type) and has the budget, the person simply can’t afford to miss a chance of getting the ever increasing number of users of windows. Customers can grab a few of the potential clients who may reach the business using the Mobile Window Application.
You always need to choose the best agency
There are many agencies which offer the best app mobile developing services around, as well as around the globe. Well-known players have a proper understanding of the ever-growing and competitive world. Clients deserve only the best and world-class services.

The IT Company should have talented developers and designers with deeper knowledge in their individual domain.
A team should have hardcore experts with a proven record of deeper knowledge in their skill in different development platforms, for example, Swift, C++, Net, Java, Python, etc.
Be able to create app mobile in any hybrid platform in Ionic structure and Cordova structure to present cross-platform position.
The agency should have a track record of delivering the results on time.
Should be available 24/ 7 and 365 days a year.
Provide lucrative offers for placing all the business models, for all the budgets.
Services should be more cost-effective.
IT Agency should have a preference for the working project specifically and to lessen the long expanding liability.
Follow the professional methods to prove the reliability time and again.
The team should share a passion to support the skills.

There are many IT companies who claim to be the best team to support client’s needs. But, one should only choose those companies which have well reputation in the market. There are many fraud companies who are well equipped in duping people’s money.
Mobile app development is a promising field in the nation and offers huge scopes and possibilities for developers and clients. It is advised to only employ the developers who have years of experience in the given field so as to get the best and successful results. Technology is always a great promising field.

Email Marketing Best Practices on Perfect Timing

We live in a global economy. And even if 80% of your business is focused on the US market, that is four time zones right there – six if you count Alaska and Hawaii. No position in your marketing team feels this more than your email marketing manager. Without a doubt, they have been exploring the email marketing best practices as it pertains to perfect timing. (If not, please forward them this article immediately.)
Perfect timing in email marketing can improve your open rates because you are hitting home with relevant content at an opportune time. Unlike the philosophical debates that stem from the proverbial tree that falls in an empty forest, a midnight email sent to an unwatched inbox is not very likely to get opened. Therefore, perfect timing allows you to queue up your emails in a manner that allows them to get opened with maximum efficiency.
However, it is not that simple, as there are two types of perfect sending. One is an algorithmic-based send and the other is a time warp, and it’s important to know the email marketing best practices for each use case.
geralt / Pixabay
Algorithmic-based sending means that your email service provider chooses the most likely time for your subscribers to open the email. Some do this on a per-subscriber level, while others do it on analyzing the list as a whole. Either way, if this is perfect timing, you have to really ask yourself if this is the best for your needs.
I had a client that ran a promotion that ended at a certain time and we wanted to send a final reminder. Now, using this type of perfect timing could have caused a problem, namely, the email could have been sent after the promotion ended!
So, it’s important to know how to use this. And I see an excellent opportunity for an algorithmic-based sending feature when you are interested in driving traffic to a site with evergreen content, meaning it’s not important when the traffic hits home – just that it does hit.
In cases like this, using an algorithmic-based send is a great resource to use to maximize open rates and click-through rates. The perfect example of this might be a newsletter that is not super time sensitive, or an email that announces a new promotion with plenty of time before it ends. This way, you can deliver your email marketing campaign when your customers are most likely to read them!
Lastly, let’s focus on the perfect timing mechanism known as time warp. This method sends out the email to your customer at a specified time in their time zone. For this, you cannot be a “last minute” type of email marketer; rather, ESPs will require you to schedule it at least 24 hours in advance.
It is best practice to use this method when you are sending traffic down a sales funnel. And when you do so, first pinpoint your online store’s peak hours. Then work backward to calculate the amount of time someone needs to buy something; for example, you might be offering a particular product where there is no choice (relatively short sale) or you are sending people to go look for what they want (longer cycle).
Either way, once you figure this out, deduct the time from your store’s top-selling hour, lace your email with a strong call to action, and then send the email via the time warp feature. This will give you maximum results no matter where your customers are located.

3 BPM Trends You’ll Want To Keep Up With

When you’re intently focused on improving in-house processes, there’s a fair chance that you could lose sight of what’s happening in the industry at large. It’s certainly not enough to merely refer to a BPM guide once and assume that’s all there is to know about it. There are ongoing technological advancements to keep up with, not to mention continually evolving BPM methodology.
A great way to stay updated is to follow industry trends. These predictions are usually a combination of a keen understanding of what BPM practitioners are lacking, insight into customer expectations, and expected technological developments.
Some BPM trends that are gaining a large following are described below.
Robotic process automation
Robotic process automation (RPA) is the use of technology to automate high-volume, repeatable tasks usually performed by humans. RPA uses machine learning and artificial intelligence to process transactions, manipulate data, trigger responses, and communicate with other systems.

Examples of tasks that can be improved with RPA include processing payments, handling claims, timesheet submissions, and more.
How companies benefit from RPA

Higher productivity levels of employees
Effective resource allocation to activities that require human intervention
Greater cost savings from elimination of redundancies
Quicker turnaround times due to improved process efficiency
Compliance with industry-mandated regulations and standards
Efficient recording and protection of data facilitated by cloud storage

RPA finds effective application in functions across organizations such as customer service, accounting, financial services, healthcare, supply chain management, and human resources.
Adoption of RPA is already underway in many digital native companies across the world and the payoffs are beginning to manifest. In the years to come, more legacy organizations will embrace RPA and the focus will shift to scaling.
Artificial intelligence
Artificial intelligence (AI) is a critical facilitator of BPM goals, from increased efficiency to improved customer experiences. Using technological concepts such as machine learning, natural language processing, visual recognition, big data, and more, AI strives to simulate human intelligence using programmable software.
How AI supports BPM initiatives

Automation of mundane tasks and removal of bottlenecks
Predictive analysis powered by powerful reporting capabilities
Organization of unstructured data
Enhancement of customer experience by meeting SLAs consistently and providing preemptive service
Improved decision making with the help of AI-powered decision-theoretic models

Like RPA, organizations have already begun warming up to the idea of AI and use it at basic levels such as chatbots. Going forward, AI will play a much bigger role in enhancing customer experience and helping companies take a proactive approach rather than a reactive one.
No-code platforms
No-code or low-code platforms allow users to develop applications with no knowledge of coding required at all. Using visual development environments such as drag-and-drop, users can create applications to fulfil business process needs without being dependent on the IT team.
No-code BPM software has become the need of the hour in organizations everywhere. Forrester identified the low-code market as a high growth area and predicted that it will grow beyond $10 billion in 2019. 29 per cent of companies in a Forrester study stated they were using low-code solutions and 43 per cent were interested in working with low-code solution providers.
Overwhelming IT backlog is no more a cause for departments to endlessly delay their process automation requirements. Any time a department needs to automate their processes, they can do so in a matter of minutes. Training end users is also much simpler since the application is so intuitive.
How no-code platforms power BPM practices

Greater agility in automating processes when needed
Ability to customize workflows and interfaces to organizational requirements
Greater transparency in development so end users get exactly what they need
Need for external partners is minimized, thereby curtailing costs

No-code platforms will find wide applications in every organization that has business processes. So far, industries such as banking, healthcare and pharmaceuticals, and information technology have improved process management with no-code platforms. Behemoths such as General Electric, Pfizer, and others have enjoyed more streamlined operations and greater efficiency with no-code BPM software.
The road ahead
Going forward, BPM practitioners will need to simplify their operations with respect to the number of applications being used for process management. Clutter and chaos are already significant obstacles to process efficiency. Identifying unified digital workplaces will quickly become the need of the hour.
BPM software will also have to adapt to the changing nature of the workforce. It will have to include simplified collaboration with remote workers, independent contractors, and other forms of employment.
Keeping up with BPM trends is critical to make agile, well-informed decisions. After all, none of us wants to be ostriches with our heads in the sand.

Why Hiring For Personality is as Essential as Experience

When searching for candidates for a job role, it can be very easy to only focus on the qualifications and experience they state on their CV and not take into account their personality and how they may fit into your company. After all, there is logic in the idea that hiring someone who has done the job type previously, means they will be more successful.
Why are an increasing number of companies hiring for personality?
Skills can be learned
An applicant’s skills and knowledge of the field are almost always considered more important than personality in a potential hire. The problem with solely relying on what a candidate states on their CV, is not only are the skills provided a true reflection, but that it does not convey a candidate’s personality or attitude towards a working environment. Whilst knowledge and skills can be acquired and experience gained, someone’s personality is who they already are and does not change. Once settled in a job, most people have the capability to learn the required skills very quickly, but hiring someone with a bad personality or attitude to work is a hard thing to overturn.
“In my eyes, personality always wins over book smarts. Company knowledge and job-specific skills can be learned, but you can’t train a personality.” Sir Richard Branson.
A successful team can make all the difference
Few jobs are done where an individual works totally alone. Most roles require working together with others from time to time so if a candidate prefers to work independently this may lead to some problems if they don’t showcase a personality of a team player. Successful business thrives on relationships, and so if the relationships inside your business do not work, then no amount of experience inside the firm will set things right.
Whilst building teams of people with the exact same type of personality is not ideal, it is beneficial to try to create a team of complementary personalities that will work well together. The person you want to fill this position should have a personality that will fit in well with the team you already have in place.
Cultural fit to the business is essential
A particular working environment will not suit all types of people. Employees will be happier and more productive in a setting that suits them. For example, someone who shows a tendency to be shy or lacking in confidence is less likely to be comfortable in roles that involves a large amount of team work, whereas a more confident and sociable person would thrive in this type of environment.
A new employee who is smart, motivated, and willing to learn will be enthusiastic and able to figure out how things work, which has to preferable to an experienced person who can do the job, but has no real interest in contributing to your company.
Lisa Robbin, HR Director at Starbucks has recently quoted that at Starbucks they hire on “attitude rather than experience or qualifications. The character and skills we look for (aside from a passion for great coffee!) include being a great team player and a caring person as well as good communication and customer service skills.”
Hiring for personality with personality profiling
Identifying personal characteristics and values of a candidate can be challenging. Sometimes the first chance of meeting them will be at the interview stage and because understanding someone’s personality from a CV is difficult, it is likely that you may have already turned away ideal candidates that could fit your business better than those with experience.
Research has shown that including personality profiling tests in your recruitment process will increase your chance of employing candidates suited to your organisation, who will not only thrive, but will also remain with you over the long-term.
If you would like to see personality profiling in action, why not register for your free personality report with Skillsarena.
Originally published here.

The GMC Sierra AT4 & a 6-Trick Tailgate

GMC’s optional Multipro tailgate does the trick.
Special upgrades including front tow hooks set the AT4 apart from most Sierra models.

GMC is GM’s “professional grade” brand, a tagline which suggests that carpenters, home builders, and landscapers are among its chief buyers. Although all three invest in pickup trucks and SUVs, GMC is much more than that: it is brand prized by families and outdoorsmen as well.
Very recently, GM began seeking to offer some distinction between GMC and Chevrolet, the latter representing the lion’s share of the automaker’s sales, including pickups and utility vehicles. GMC still doesn’t have any models unique to the brand as it typically shares platforms with Chevrolet and to a lesser extent Buick and Cadillac. That said, we’re beginning to see some features exclusive to GMC rollout, including an available six-function “multipro” tailgate — more about that later.
The 2019 GMC Sierra launches this model’s fourth-generation line of pickup trucks. Interestingly, GMC still offers the third-generation model, now renamed the Sierra 1500 Limited. However, it is only available as a double cab truck with a standard box. Further, it comes in standard and SLE trims and is powered exclusively by a 5.3-liter V8 engine mated to a six-speed automatic transmission.

The Sierra crew cab consumes an entire parking space and then some.

Why is GMC still offering the previous-generation truck? To account for the transition from the old to the new model. In particular, it takes time to roll out a new vehicle, especially a full-size pickup truck with many different configurations.
The GMC comes in three distinct cab styles — regular, double and crew. GMC launched the crew cab first, followed by the regular and double cabs. As of this writing, production has finally switched to the new model only. Still, you’ll find the 1500 Limited on dealer lots, perhaps until the end of the calendar year.
Besides the “trick” tailgate, GMC now offers a new AT4 trim. This model is GMC’s equivalent of the Silverado TrailBoss, equipped with standard four-wheel drive, a two-speed transfer case, a two-inch suspension lift, skid plates, and a locking rear differential. GMC says the AT4 line will spread to its other vehicles, supplying the brand with a second distinct sub-brand to market. The other sub-brand is, of course, Denali. Thus, the AT4 line reflects the brand’s off-road prowess, while the Denali line touts its luxury attributes.

A 2019 Sierra AT4 arrived in June, serving as my test model for one week. The focus of this review is on the AT4, although the following specifications supply an overview of the entire Sierra line.
All 2019 GMC Sierra AT4 models have a standard 5.3-liter V8 engine making 355 horsepower and 383 foot-pounds of torque. Power is routed to the wheels by means of an 8-speed automatic transmission. The AT4 comes with hill descent control, a traction select system and it rides on all-terrain tires. Design elements exclusive to this model include a machined-face, dark-tinted appearance to the wheels.
Other AT4 features include Rancho off-road tuned monotube shock absorbers, red vertical recovery hooks, and unique black chrome touches, and body-color grille surround. As for the interior, it has its own special design attributes, which is especially evident in the seat layout.
Now about that “trick” tailgate. It is an unusual feature, something you won’t find with any other pickup truck. Indeed, it is evident at first glance that something special is present with the cut-out design.
The way the tailgate works takes a bit getting used to. Like any truck tailgate, it opens and closes conventionally. But unlike other units, this one has an inside panel that supplies all the difference. Here, you’ll find an inner gate which folds up to provide a vertical barrier for longer items.
You can also drop the gate for access to the box floor, which makes it easier to place items in or remove from the box. The tailgate also converts to a full-width step, an inner gate load stop, and to an inner gate work surface. The latter is especially helpful when working on a project, such as a laptop or for assembling fishing gear.
I equate the MultiPro tailgate to a Swiss Army Knife. At first glance, the knife doesn’t seem unusual. Start pulling out the various features and you’ll find a blade, nail file, screwdriver, scissors, key ring, tweezers, and even a toothpick. In the same way, the upgraded GMC tailgate provides features you wouldn’t expect at first glance.

What is the cost of the tailgate? Well, first of all, it isn’t available with the base, SLE and Elevation trims. And with the SLT and AT4 trims, it is standard equipment. You’ll have to opt for either the double or crew cabs too, as the regular cab is only available in base form. Thus, your starting price for a Sierra when equipped with the Multipro tailgate is about $45,000.
Our AT4 Crew Cab cost $66,445, which included options totaling $12,250. An off-road performance package ($4,940) added the 6.2-liter V8 engine, a 10-speed automatic transmission, along with special wheels and tires. An AT4 Premium Package ($3,100) included a power sliding rear window, navigation, a Bose audio system, wireless charging, and several driver-assist features, including lane change alert and side blind zone alert. The Technology Package ($1,875) added such features as a head-up display, rear camera mirror, and a digital driver’s information center. Other upgrades included such individual or bundled items as a power sunroof ($995), advanced driver-assist features ($745), and red quartz tint coat finish ($595).
Beyond the tailgate, the AT4 is no mere full-size pickup truck. We’ve already alluded to its off-road prowess and that’s something we tested frequently over the course of a week. With its standard four-wheel drive, the Sierra AT4 is ready for the road or terrain ahead. At most times you’ll likely operate in two-wheel drive, but keeping the dial set to “auto” for automatic 4 Hi is ideal wherever road conditions vary. Keep in mind, though, that this choice degrades efficiency and can gradually take it toll on the four-wheel-drive driveline.
The added height of the AT4 gives this truck a compelling edge in off-roading. You’ll enjoy improved approach, breakover, and departure angles, and find this truck ready for the toughest off-road conditions. We weren’t able to put it through the most rigorous paces as we did with the Jeep Wrangler, but we tackled enough tough terrain to know that this Sierra is up to the task.

Our only concern (as we have with any full-size truck) is the Sierra’s size — brush and grille guards. A bull bar with a skid plate may be best when conquering rocky terrain. These items are typically available through aftermarket sources. If you want deflectors, fender flares, and off-road lighting, you’ll find GMC has them listed under accessories.
The all-new Sierra in AT4 guise is a formidable entrant among big off-road pickup trucks. Not only is it an option to the Chevrolet Silverado Trailboss, but it should be compared to the Ram Rebel and Ford F-150 Raptor. If you’re needing something a bit smaller, yet with strong off-road capabilities, the GMC Canyon All Terrain is a logical choice.

2019 GMC Sierra
Model Line Specifications

Seats three to six
Engine No. 1: 4.3-liter V6 gas
285 horsepower @ 5,300 RPM
305 foot-pounds of torque @ 3,900 RPM
6-speed automatic transmission
Engine No. 2: 2.7-liter turbo I4 gas
310 horsepower @ 5,600 RPM
348 foot-pounds of torque @ 1,500 RPM
8-speed automatic transmission
Engine No. 3: 5.3-liter V8 gas
355 horsepower @ 5,600 RPM
383 foot-pounds of torque @ 4,100 RPM
8- or 10-speed automatic transmission
Engine No. 4: 6.2-liter V8 gas
420 horsepower @ 5,600 RPM
460 foot-pounds of torque @ 4,100 RPM
10-speed automatic transmission
Engine No. 5: 3.0-liter turbo I6 diesel (late availability)
TBD horsepower @ TBD RPM
TBD foot-pounds of torque @ TBD RPM
10-speed automatic transmission
Wheelbase (inches): 126.5 (regular); 147.4/5 (double); 147.4/5 or 157.0/1 (crew);
Length (inches): 210.8 or 229.7 (length); 231.7 (double); 231.7 or 241.2 (crew)
Width: 81.2 inches
Height: 75.6 to 78.5 inches
Passenger volume: NR
Storage volume: 5-foot, 8-inch or 6-foot, 6-inch or 8-foot box
Towing capacity: 9,800 to 12,200 pounds
EPA: 16/23 mpg city/highway (5.3L V8 2WD)
Fuel Type: Regular or Premium (6.2L) gasoline; diesel for 3.0L
Fuel tank: 28.3 (regular); 24.0 (double, crew) gallons
Curb weight: 4,531 to 5,015 pounds
IIHS safety rating: Good, most categories; Marginal, Small overlap front: passenger-side; Poor, headlights
Limited vehicle warranty: 3 years/36,000 miles
Powertrain warranty: 5 years/60,000 miles
Corrosion warranty: 6 years/100,000 miles
Vehicle assembly: Fort Wayne, Indiana and Silao, Guanajuato MEXICO

Happy trails and other off-road adventures await you.

This article was originally published by Auto Trends Magazine.

The GMC Sierra AT4 & a 6-Trick Tailgate

GMC’s optional Multipro tailgate does the trick.
Special upgrades including front tow hooks set the AT4 apart from most Sierra models.

GMC is GM’s “professional grade” brand, a tagline which suggests that carpenters, home builders, and landscapers are among its chief buyers. Although all three invest in pickup trucks and SUVs, GMC is much more than that: it is brand prized by families and outdoorsmen as well.
Very recently, GM began seeking to offer some distinction between GMC and Chevrolet, the latter representing the lion’s share of the automaker’s sales, including pickups and utility vehicles. GMC still doesn’t have any models unique to the brand as it typically shares platforms with Chevrolet and to a lesser extent Buick and Cadillac. That said, we’re beginning to see some features exclusive to GMC rollout, including an available six-function “multipro” tailgate — more about that later.
The 2019 GMC Sierra launches this model’s fourth-generation line of pickup trucks. Interestingly, GMC still offers the third-generation model, now renamed the Sierra 1500 Limited. However, it is only available as a double cab truck with a standard box. Further, it comes in standard and SLE trims and is powered exclusively by a 5.3-liter V8 engine mated to a six-speed automatic transmission.

The Sierra crew cab consumes an entire parking space and then some.

Why is GMC still offering the previous-generation truck? To account for the transition from the old to the new model. In particular, it takes time to roll out a new vehicle, especially a full-size pickup truck with many different configurations.
The GMC comes in three distinct cab styles — regular, double and crew. GMC launched the crew cab first, followed by the regular and double cabs. As of this writing, production has finally switched to the new model only. Still, you’ll find the 1500 Limited on dealer lots, perhaps until the end of the calendar year.
Besides the “trick” tailgate, GMC now offers a new AT4 trim. This model is GMC’s equivalent of the Silverado TrailBoss, equipped with standard four-wheel drive, a two-speed transfer case, a two-inch suspension lift, skid plates, and a locking rear differential. GMC says the AT4 line will spread to its other vehicles, supplying the brand with a second distinct sub-brand to market. The other sub-brand is, of course, Denali. Thus, the AT4 line reflects the brand’s off-road prowess, while the Denali line touts its luxury attributes.

A 2019 Sierra AT4 arrived in June, serving as my test model for one week. The focus of this review is on the AT4, although the following specifications supply an overview of the entire Sierra line.
All 2019 GMC Sierra AT4 models have a standard 5.3-liter V8 engine making 355 horsepower and 383 foot-pounds of torque. Power is routed to the wheels by means of an 8-speed automatic transmission. The AT4 comes with hill descent control, a traction select system and it rides on all-terrain tires. Design elements exclusive to this model include a machined-face, dark-tinted appearance to the wheels.
Other AT4 features include Rancho off-road tuned monotube shock absorbers, red vertical recovery hooks, and unique black chrome touches, and body-color grille surround. As for the interior, it has its own special design attributes, which is especially evident in the seat layout.
Now about that “trick” tailgate. It is an unusual feature, something you won’t find with any other pickup truck. Indeed, it is evident at first glance that something special is present with the cut-out design.
The way the tailgate works takes a bit getting used to. Like any truck tailgate, it opens and closes conventionally. But unlike other units, this one has an inside panel that supplies all the difference. Here, you’ll find an inner gate which folds up to provide a vertical barrier for longer items.
You can also drop the gate for access to the box floor, which makes it easier to place items in or remove from the box. The tailgate also converts to a full-width step, an inner gate load stop, and to an inner gate work surface. The latter is especially helpful when working on a project, such as a laptop or for assembling fishing gear.
I equate the MultiPro tailgate to a Swiss Army Knife. At first glance, the knife doesn’t seem unusual. Start pulling out the various features and you’ll find a blade, nail file, screwdriver, scissors, key ring, tweezers, and even a toothpick. In the same way, the upgraded GMC tailgate provides features you wouldn’t expect at first glance.

What is the cost of the tailgate? Well, first of all, it isn’t available with the base, SLE and Elevation trims. And with the SLT and AT4 trims, it is standard equipment. You’ll have to opt for either the double or crew cabs too, as the regular cab is only available in base form. Thus, your starting price for a Sierra when equipped with the Multipro tailgate is about $45,000.
Our AT4 Crew Cab cost $66,445, which included options totaling $12,250. An off-road performance package ($4,940) added the 6.2-liter V8 engine, a 10-speed automatic transmission, along with special wheels and tires. An AT4 Premium Package ($3,100) included a power sliding rear window, navigation, a Bose audio system, wireless charging, and several driver-assist features, including lane change alert and side blind zone alert. The Technology Package ($1,875) added such features as a head-up display, rear camera mirror, and a digital driver’s information center. Other upgrades included such individual or bundled items as a power sunroof ($995), advanced driver-assist features ($745), and red quartz tint coat finish ($595).
Beyond the tailgate, the AT4 is no mere full-size pickup truck. We’ve already alluded to its off-road prowess and that’s something we tested frequently over the course of a week. With its standard four-wheel drive, the Sierra AT4 is ready for the road or terrain ahead. At most times you’ll likely operate in two-wheel drive, but keeping the dial set to “auto” for automatic 4 Hi is ideal wherever road conditions vary. Keep in mind, though, that this choice degrades efficiency and can gradually take it toll on the four-wheel-drive driveline.
The added height of the AT4 gives this truck a compelling edge in off-roading. You’ll enjoy improved approach, breakover, and departure angles, and find this truck ready for the toughest off-road conditions. We weren’t able to put it through the most rigorous paces as we did with the Jeep Wrangler, but we tackled enough tough terrain to know that this Sierra is up to the task.

Our only concern (as we have with any full-size truck) is the Sierra’s size — brush and grille guards. A bull bar with a skid plate may be best when conquering rocky terrain. These items are typically available through aftermarket sources. If you want deflectors, fender flares, and off-road lighting, you’ll find GMC has them listed under accessories.
The all-new Sierra in AT4 guise is a formidable entrant among big off-road pickup trucks. Not only is it an option to the Chevrolet Silverado Trailboss, but it should be compared to the Ram Rebel and Ford F-150 Raptor. If you’re needing something a bit smaller, yet with strong off-road capabilities, the GMC Canyon All Terrain is a logical choice.

2019 GMC Sierra
Model Line Specifications

Seats three to six
Engine No. 1: 4.3-liter V6 gas
285 horsepower @ 5,300 RPM
305 foot-pounds of torque @ 3,900 RPM
6-speed automatic transmission
Engine No. 2: 2.7-liter turbo I4 gas
310 horsepower @ 5,600 RPM
348 foot-pounds of torque @ 1,500 RPM
8-speed automatic transmission
Engine No. 3: 5.3-liter V8 gas
355 horsepower @ 5,600 RPM
383 foot-pounds of torque @ 4,100 RPM
8- or 10-speed automatic transmission
Engine No. 4: 6.2-liter V8 gas
420 horsepower @ 5,600 RPM
460 foot-pounds of torque @ 4,100 RPM
10-speed automatic transmission
Engine No. 5: 3.0-liter turbo I6 diesel (late availability)
TBD horsepower @ TBD RPM
TBD foot-pounds of torque @ TBD RPM
10-speed automatic transmission
Wheelbase (inches): 126.5 (regular); 147.4/5 (double); 147.4/5 or 157.0/1 (crew);
Length (inches): 210.8 or 229.7 (length); 231.7 (double); 231.7 or 241.2 (crew)
Width: 81.2 inches
Height: 75.6 to 78.5 inches
Passenger volume: NR
Storage volume: 5-foot, 8-inch or 6-foot, 6-inch or 8-foot box
Towing capacity: 9,800 to 12,200 pounds
EPA: 16/23 mpg city/highway (5.3L V8 2WD)
Fuel Type: Regular or Premium (6.2L) gasoline; diesel for 3.0L
Fuel tank: 28.3 (regular); 24.0 (double, crew) gallons
Curb weight: 4,531 to 5,015 pounds
IIHS safety rating: Good, most categories; Marginal, Small overlap front: passenger-side; Poor, headlights
Limited vehicle warranty: 3 years/36,000 miles
Powertrain warranty: 5 years/60,000 miles
Corrosion warranty: 6 years/100,000 miles
Vehicle assembly: Fort Wayne, Indiana and Silao, Guanajuato MEXICO

Happy trails and other off-road adventures await you.

This article was originally published by Auto Trends Magazine.

The GMC Sierra AT4 & a 6-Trick Tailgate

GMC’s optional Multipro tailgate does the trick.
Special upgrades including front tow hooks set the AT4 apart from most Sierra models.

GMC is GM’s “professional grade” brand, a tagline which suggests that carpenters, home builders, and landscapers are among its chief buyers. Although all three invest in pickup trucks and SUVs, GMC is much more than that: it is brand prized by families and outdoorsmen as well.
Very recently, GM began seeking to offer some distinction between GMC and Chevrolet, the latter representing the lion’s share of the automaker’s sales, including pickups and utility vehicles. GMC still doesn’t have any models unique to the brand as it typically shares platforms with Chevrolet and to a lesser extent Buick and Cadillac. That said, we’re beginning to see some features exclusive to GMC rollout, including an available six-function “multipro” tailgate — more about that later.
The 2019 GMC Sierra launches this model’s fourth-generation line of pickup trucks. Interestingly, GMC still offers the third-generation model, now renamed the Sierra 1500 Limited. However, it is only available as a double cab truck with a standard box. Further, it comes in standard and SLE trims and is powered exclusively by a 5.3-liter V8 engine mated to a six-speed automatic transmission.

The Sierra crew cab consumes an entire parking space and then some.

Why is GMC still offering the previous-generation truck? To account for the transition from the old to the new model. In particular, it takes time to roll out a new vehicle, especially a full-size pickup truck with many different configurations.
The GMC comes in three distinct cab styles — regular, double and crew. GMC launched the crew cab first, followed by the regular and double cabs. As of this writing, production has finally switched to the new model only. Still, you’ll find the 1500 Limited on dealer lots, perhaps until the end of the calendar year.
Besides the “trick” tailgate, GMC now offers a new AT4 trim. This model is GMC’s equivalent of the Silverado TrailBoss, equipped with standard four-wheel drive, a two-speed transfer case, a two-inch suspension lift, skid plates, and a locking rear differential. GMC says the AT4 line will spread to its other vehicles, supplying the brand with a second distinct sub-brand to market. The other sub-brand is, of course, Denali. Thus, the AT4 line reflects the brand’s off-road prowess, while the Denali line touts its luxury attributes.

A 2019 Sierra AT4 arrived in June, serving as my test model for one week. The focus of this review is on the AT4, although the following specifications supply an overview of the entire Sierra line.
All 2019 GMC Sierra AT4 models have a standard 5.3-liter V8 engine making 355 horsepower and 383 foot-pounds of torque. Power is routed to the wheels by means of an 8-speed automatic transmission. The AT4 comes with hill descent control, a traction select system and it rides on all-terrain tires. Design elements exclusive to this model include a machined-face, dark-tinted appearance to the wheels.
Other AT4 features include Rancho off-road tuned monotube shock absorbers, red vertical recovery hooks, and unique black chrome touches, and body-color grille surround. As for the interior, it has its own special design attributes, which is especially evident in the seat layout.
Now about that “trick” tailgate. It is an unusual feature, something you won’t find with any other pickup truck. Indeed, it is evident at first glance that something special is present with the cut-out design.
The way the tailgate works takes a bit getting used to. Like any truck tailgate, it opens and closes conventionally. But unlike other units, this one has an inside panel that supplies all the difference. Here, you’ll find an inner gate which folds up to provide a vertical barrier for longer items.
You can also drop the gate for access to the box floor, which makes it easier to place items in or remove from the box. The tailgate also converts to a full-width step, an inner gate load stop, and to an inner gate work surface. The latter is especially helpful when working on a project, such as a laptop or for assembling fishing gear.
I equate the MultiPro tailgate to a Swiss Army Knife. At first glance, the knife doesn’t seem unusual. Start pulling out the various features and you’ll find a blade, nail file, screwdriver, scissors, key ring, tweezers, and even a toothpick. In the same way, the upgraded GMC tailgate provides features you wouldn’t expect at first glance.

What is the cost of the tailgate? Well, first of all, it isn’t available with the base, SLE and Elevation trims. And with the SLT and AT4 trims, it is standard equipment. You’ll have to opt for either the double or crew cabs too, as the regular cab is only available in base form. Thus, your starting price for a Sierra when equipped with the Multipro tailgate is about $45,000.
Our AT4 Crew Cab cost $66,445, which included options totaling $12,250. An off-road performance package ($4,940) added the 6.2-liter V8 engine, a 10-speed automatic transmission, along with special wheels and tires. An AT4 Premium Package ($3,100) included a power sliding rear window, navigation, a Bose audio system, wireless charging, and several driver-assist features, including lane change alert and side blind zone alert. The Technology Package ($1,875) added such features as a head-up display, rear camera mirror, and a digital driver’s information center. Other upgrades included such individual or bundled items as a power sunroof ($995), advanced driver-assist features ($745), and red quartz tint coat finish ($595).
Beyond the tailgate, the AT4 is no mere full-size pickup truck. We’ve already alluded to its off-road prowess and that’s something we tested frequently over the course of a week. With its standard four-wheel drive, the Sierra AT4 is ready for the road or terrain ahead. At most times you’ll likely operate in two-wheel drive, but keeping the dial set to “auto” for automatic 4 Hi is ideal wherever road conditions vary. Keep in mind, though, that this choice degrades efficiency and can gradually take it toll on the four-wheel-drive driveline.
The added height of the AT4 gives this truck a compelling edge in off-roading. You’ll enjoy improved approach, breakover, and departure angles, and find this truck ready for the toughest off-road conditions. We weren’t able to put it through the most rigorous paces as we did with the Jeep Wrangler, but we tackled enough tough terrain to know that this Sierra is up to the task.

Our only concern (as we have with any full-size truck) is the Sierra’s size — brush and grille guards. A bull bar with a skid plate may be best when conquering rocky terrain. These items are typically available through aftermarket sources. If you want deflectors, fender flares, and off-road lighting, you’ll find GMC has them listed under accessories.
The all-new Sierra in AT4 guise is a formidable entrant among big off-road pickup trucks. Not only is it an option to the Chevrolet Silverado Trailboss, but it should be compared to the Ram Rebel and Ford F-150 Raptor. If you’re needing something a bit smaller, yet with strong off-road capabilities, the GMC Canyon All Terrain is a logical choice.

2019 GMC Sierra
Model Line Specifications

Seats three to six
Engine No. 1: 4.3-liter V6 gas
285 horsepower @ 5,300 RPM
305 foot-pounds of torque @ 3,900 RPM
6-speed automatic transmission
Engine No. 2: 2.7-liter turbo I4 gas
310 horsepower @ 5,600 RPM
348 foot-pounds of torque @ 1,500 RPM
8-speed automatic transmission
Engine No. 3: 5.3-liter V8 gas
355 horsepower @ 5,600 RPM
383 foot-pounds of torque @ 4,100 RPM
8- or 10-speed automatic transmission
Engine No. 4: 6.2-liter V8 gas
420 horsepower @ 5,600 RPM
460 foot-pounds of torque @ 4,100 RPM
10-speed automatic transmission
Engine No. 5: 3.0-liter turbo I6 diesel (late availability)
TBD horsepower @ TBD RPM
TBD foot-pounds of torque @ TBD RPM
10-speed automatic transmission
Wheelbase (inches): 126.5 (regular); 147.4/5 (double); 147.4/5 or 157.0/1 (crew);
Length (inches): 210.8 or 229.7 (length); 231.7 (double); 231.7 or 241.2 (crew)
Width: 81.2 inches
Height: 75.6 to 78.5 inches
Passenger volume: NR
Storage volume: 5-foot, 8-inch or 6-foot, 6-inch or 8-foot box
Towing capacity: 9,800 to 12,200 pounds
EPA: 16/23 mpg city/highway (5.3L V8 2WD)
Fuel Type: Regular or Premium (6.2L) gasoline; diesel for 3.0L
Fuel tank: 28.3 (regular); 24.0 (double, crew) gallons
Curb weight: 4,531 to 5,015 pounds
IIHS safety rating: Good, most categories; Marginal, Small overlap front: passenger-side; Poor, headlights
Limited vehicle warranty: 3 years/36,000 miles
Powertrain warranty: 5 years/60,000 miles
Corrosion warranty: 6 years/100,000 miles
Vehicle assembly: Fort Wayne, Indiana and Silao, Guanajuato MEXICO

Happy trails and other off-road adventures await you.

This article was originally published by Auto Trends Magazine.

The GMC Sierra AT4 & a 6-Trick Tailgate

GMC’s optional Multipro tailgate does the trick.
Special upgrades including front tow hooks set the AT4 apart from most Sierra models.

GMC is GM’s “professional grade” brand, a tagline which suggests that carpenters, home builders, and landscapers are among its chief buyers. Although all three invest in pickup trucks and SUVs, GMC is much more than that: it is brand prized by families and outdoorsmen as well.
Very recently, GM began seeking to offer some distinction between GMC and Chevrolet, the latter representing the lion’s share of the automaker’s sales, including pickups and utility vehicles. GMC still doesn’t have any models unique to the brand as it typically shares platforms with Chevrolet and to a lesser extent Buick and Cadillac. That said, we’re beginning to see some features exclusive to GMC rollout, including an available six-function “multipro” tailgate — more about that later.
The 2019 GMC Sierra launches this model’s fourth-generation line of pickup trucks. Interestingly, GMC still offers the third-generation model, now renamed the Sierra 1500 Limited. However, it is only available as a double cab truck with a standard box. Further, it comes in standard and SLE trims and is powered exclusively by a 5.3-liter V8 engine mated to a six-speed automatic transmission.

The Sierra crew cab consumes an entire parking space and then some.

Why is GMC still offering the previous-generation truck? To account for the transition from the old to the new model. In particular, it takes time to roll out a new vehicle, especially a full-size pickup truck with many different configurations.
The GMC comes in three distinct cab styles — regular, double and crew. GMC launched the crew cab first, followed by the regular and double cabs. As of this writing, production has finally switched to the new model only. Still, you’ll find the 1500 Limited on dealer lots, perhaps until the end of the calendar year.
Besides the “trick” tailgate, GMC now offers a new AT4 trim. This model is GMC’s equivalent of the Silverado TrailBoss, equipped with standard four-wheel drive, a two-speed transfer case, a two-inch suspension lift, skid plates, and a locking rear differential. GMC says the AT4 line will spread to its other vehicles, supplying the brand with a second distinct sub-brand to market. The other sub-brand is, of course, Denali. Thus, the AT4 line reflects the brand’s off-road prowess, while the Denali line touts its luxury attributes.

A 2019 Sierra AT4 arrived in June, serving as my test model for one week. The focus of this review is on the AT4, although the following specifications supply an overview of the entire Sierra line.
All 2019 GMC Sierra AT4 models have a standard 5.3-liter V8 engine making 355 horsepower and 383 foot-pounds of torque. Power is routed to the wheels by means of an 8-speed automatic transmission. The AT4 comes with hill descent control, a traction select system and it rides on all-terrain tires. Design elements exclusive to this model include a machined-face, dark-tinted appearance to the wheels.
Other AT4 features include Rancho off-road tuned monotube shock absorbers, red vertical recovery hooks, and unique black chrome touches, and body-color grille surround. As for the interior, it has its own special design attributes, which is especially evident in the seat layout.
Now about that “trick” tailgate. It is an unusual feature, something you won’t find with any other pickup truck. Indeed, it is evident at first glance that something special is present with the cut-out design.
The way the tailgate works takes a bit getting used to. Like any truck tailgate, it opens and closes conventionally. But unlike other units, this one has an inside panel that supplies all the difference. Here, you’ll find an inner gate which folds up to provide a vertical barrier for longer items.
You can also drop the gate for access to the box floor, which makes it easier to place items in or remove from the box. The tailgate also converts to a full-width step, an inner gate load stop, and to an inner gate work surface. The latter is especially helpful when working on a project, such as a laptop or for assembling fishing gear.
I equate the MultiPro tailgate to a Swiss Army Knife. At first glance, the knife doesn’t seem unusual. Start pulling out the various features and you’ll find a blade, nail file, screwdriver, scissors, key ring, tweezers, and even a toothpick. In the same way, the upgraded GMC tailgate provides features you wouldn’t expect at first glance.

What is the cost of the tailgate? Well, first of all, it isn’t available with the base, SLE and Elevation trims. And with the SLT and AT4 trims, it is standard equipment. You’ll have to opt for either the double or crew cabs too, as the regular cab is only available in base form. Thus, your starting price for a Sierra when equipped with the Multipro tailgate is about $45,000.
Our AT4 Crew Cab cost $66,445, which included options totaling $12,250. An off-road performance package ($4,940) added the 6.2-liter V8 engine, a 10-speed automatic transmission, along with special wheels and tires. An AT4 Premium Package ($3,100) included a power sliding rear window, navigation, a Bose audio system, wireless charging, and several driver-assist features, including lane change alert and side blind zone alert. The Technology Package ($1,875) added such features as a head-up display, rear camera mirror, and a digital driver’s information center. Other upgrades included such individual or bundled items as a power sunroof ($995), advanced driver-assist features ($745), and red quartz tint coat finish ($595).
Beyond the tailgate, the AT4 is no mere full-size pickup truck. We’ve already alluded to its off-road prowess and that’s something we tested frequently over the course of a week. With its standard four-wheel drive, the Sierra AT4 is ready for the road or terrain ahead. At most times you’ll likely operate in two-wheel drive, but keeping the dial set to “auto” for automatic 4 Hi is ideal wherever road conditions vary. Keep in mind, though, that this choice degrades efficiency and can gradually take it toll on the four-wheel-drive driveline.
The added height of the AT4 gives this truck a compelling edge in off-roading. You’ll enjoy improved approach, breakover, and departure angles, and find this truck ready for the toughest off-road conditions. We weren’t able to put it through the most rigorous paces as we did with the Jeep Wrangler, but we tackled enough tough terrain to know that this Sierra is up to the task.

Our only concern (as we have with any full-size truck) is the Sierra’s size — brush and grille guards. A bull bar with a skid plate may be best when conquering rocky terrain. These items are typically available through aftermarket sources. If you want deflectors, fender flares, and off-road lighting, you’ll find GMC has them listed under accessories.
The all-new Sierra in AT4 guise is a formidable entrant among big off-road pickup trucks. Not only is it an option to the Chevrolet Silverado Trailboss, but it should be compared to the Ram Rebel and Ford F-150 Raptor. If you’re needing something a bit smaller, yet with strong off-road capabilities, the GMC Canyon All Terrain is a logical choice.

2019 GMC Sierra
Model Line Specifications

Seats three to six
Engine No. 1: 4.3-liter V6 gas
285 horsepower @ 5,300 RPM
305 foot-pounds of torque @ 3,900 RPM
6-speed automatic transmission
Engine No. 2: 2.7-liter turbo I4 gas
310 horsepower @ 5,600 RPM
348 foot-pounds of torque @ 1,500 RPM
8-speed automatic transmission
Engine No. 3: 5.3-liter V8 gas
355 horsepower @ 5,600 RPM
383 foot-pounds of torque @ 4,100 RPM
8- or 10-speed automatic transmission
Engine No. 4: 6.2-liter V8 gas
420 horsepower @ 5,600 RPM
460 foot-pounds of torque @ 4,100 RPM
10-speed automatic transmission
Engine No. 5: 3.0-liter turbo I6 diesel (late availability)
TBD horsepower @ TBD RPM
TBD foot-pounds of torque @ TBD RPM
10-speed automatic transmission
Wheelbase (inches): 126.5 (regular); 147.4/5 (double); 147.4/5 or 157.0/1 (crew);
Length (inches): 210.8 or 229.7 (length); 231.7 (double); 231.7 or 241.2 (crew)
Width: 81.2 inches
Height: 75.6 to 78.5 inches
Passenger volume: NR
Storage volume: 5-foot, 8-inch or 6-foot, 6-inch or 8-foot box
Towing capacity: 9,800 to 12,200 pounds
EPA: 16/23 mpg city/highway (5.3L V8 2WD)
Fuel Type: Regular or Premium (6.2L) gasoline; diesel for 3.0L
Fuel tank: 28.3 (regular); 24.0 (double, crew) gallons
Curb weight: 4,531 to 5,015 pounds
IIHS safety rating: Good, most categories; Marginal, Small overlap front: passenger-side; Poor, headlights
Limited vehicle warranty: 3 years/36,000 miles
Powertrain warranty: 5 years/60,000 miles
Corrosion warranty: 6 years/100,000 miles
Vehicle assembly: Fort Wayne, Indiana and Silao, Guanajuato MEXICO

Happy trails and other off-road adventures await you.

This article was originally published by Auto Trends Magazine.