Can the Versatility of Mobile Marketing Stretch to B2B?

From emergency alerts to notifications of promotional offers, parcel distribution and sales right through to appointment reminders, SMS has given marketers the ability to be more dynamic than ever.
Now one of the most obvious tools of choice for those advertising or communicating with the average consumer, mobile has transformed the marketing landscape with the ability to reach consumers on the go with personalised, better targeted and more relevant messages.
But can mobile marketing’s versatility stretch to more than just B2C?
We use mobile in every aspect of our lives. From organising events, to communicating with friends, and now communicating with our favourite brands and businesses.
As a business yourself, you’ll only be too familiar with how your company is choosing to keep its employees in the know. Furnishing employee’s hands with a mobile phone in order to enhance communications, making sure everyone is up-to-date on mission critical information and are able to make key business decisions while they are on the go.
Communicating, marketing and advertising within a B2B environment has always been alluded to as being far more complex than targeting within a B2C environment. Not only is it crucial to understand the nature of the company you are directing your communications to but also to understand the customers that deal with that same company.
With this at the forefront of any marketer’s minds, it would seem that putting together the best marketing strategy for B2B is far more difficult than one for the average B2C consumer.
Or so you thought…
Behind every business are stakeholders, key decision makers and consequently real, human people. An everyday consumer.
So what does this mean for B2B marketing?
Well much like a typical consumer wants solutions to problems, simplicity for complexity and convenience in place of difficulty – so too do businesses. With this is mind, why wouldn’t you adopt a marketing model which enables your businesses to communicate and market to the companies that you do business with in a personal and better-targeted manner?
With a focus on building loyal and professional relationships with these companies, this is where the mobile phone comes in.
But how can you use SMS marketing in a B2B capacity?
Well it’s simple. Much like keeping in contact with B2C customers you can keep your customers up to date on important info, updates on product launches, product developments, deliveries or scheduled appointments, where applicable.
You could even capitalise on developments within SMS marketing which offer two-way SMS communication that make way for phenomenally better response rates and an even better quality of data.
Take these as examples:
Hi [NAME] our brand new services are now ready to be explored. Click to take a look www.urllink.com & text SERVICE to 88802 with your opinion.
Hi [NAME] your products have now left the warehouse and are our for delivery. For tracking info visit www.businesstrackingsite.com
Hi [NAME] your software engineer will be with you between 2pm and 4pm today. To reschedule text FIX to 88802
With SMS, whoever you are targeting it is always important to bear in mind that there is a real person at the receiving end and one which will always want to build a close relationship with your brand. This begs the question, is there still such a thing as B2B and B2C?
Should we not just be focusing on B2P (Business 2 Person) relationships?
If the person on the other end of the message always wants relevance, value and personalization irrespective of where they stand as a consumer then surely SMS marketing is always going to be a winner…
Image source: Text Marketer Ireland

SMS for the B2B marketer

From emergency alerts to notifications of promotional offers, parcel distribution and sales right through to appointment reminders, SMS has given marketers the ability to be more dynamic than ever.

Now one of the most obvious tools of choice for those advertising or communicating with the average consumer, mobile has transformed the marketing landscape with the ability to reach consumers on the go with personalised, better targeted and more relevant messages.

But can mobile marketing’s versatility stretch to more than just B2C?

We use mobile in every aspect of our lives. From organising events, to communicating with friends, and now communicating with our favourite brands and businesses.

As a business yourself, you’ll only be too familiar with how your company is choosing to keep its employees in the know. Furnishing employee’s hands with a mobile phone in order to enhance communications, making sure everyone is up-to-date on mission critical information and are able to make key business decisions while they are on the go.

Communicating, marketing and advertising within a B2B environment has always been alluded to as being far more complex than targeting within a B2C environment. Not only is it crucial to understand the nature of the company you are directing your communications to but also to understand the customers that deal with that same company.

With this at the forefront of any marketer’s minds, it would seem that putting together the best marketing strategy for B2B is far more difficult than one for the average B2C consumer.

Or so you thought…

Behind every business are stakeholders, key decision makers and consequently real, human people. An everyday consumer.

So what does this mean for B2B marketing?

Well much like a typical consumer wants solutions to problems, simplicity for complexity and convenience in place of difficulty – so too do businesses. With this is mind, why wouldn’t you adopt a marketing model which enables your businesses to communicate and market to the companies that you do business with in a personal and better-targeted manner?

With a focus on building loyal and professional relationships with these companies, this is where the mobile phone comes in.

But how can you use SMS marketing in a B2B capacity?

Well it’s simple. Much like keeping in contact with B2C customers you can keep your customers up to date on important info, updates on product launches, product developments, deliveries or scheduled appointments, where applicable.

You could even capitalise on developments within SMS marketing which offer two-way SMS communication that make way for phenomenally better response rates and an even better quality of data.

Take these as examples:

Hi [NAME] our brand new services are now ready to be explored. Click to take a look www.urllink.com & text SERVICE to 88802 with your opinion.

Hi [NAME] your products have now left the warehouse and are our for delivery. For tracking info visit www.businesstrackingsite.com

Hi [NAME] your software engineer will be with you between 2pm and 4pm today. To reschedule text FIX to 88802

With SMS, whoever you are targeting it is always important to bear in mind that there is a real person at the receiving end and one which will always want to build a close relationship with your brand. This begs the question, is there still such a thing as B2B and B2C?

Should we not just be focusing on B2P (Business 2 Person) relationships?

If the person on the other end of the message always wants relevance, value and personalization irrespective of where they stand as a consumer then surely SMS marketing is always going to be a winner…

Image source: Text Marketer Ireland

Read more on Business 2 Community 

Related News
It’s Not A Phone. It’s A Human Connect
I can’t tell you how many times I’ve read or heard that “email is dead,” even though 247 billion emails are still sent every day. Likewise, the phone is proclaimed ...
READ MORE
Five Sources for Infographic Design – And How to Use Them!
Your content can and should come in many forms to compete in today’s crowded market. One way to present your work in an engaging, visual manner is to design an ...
READ MORE
We’ve reached a new era of personalized customer experiences. Personalization is now integral to the customer journey. It’s a key driver of brand loyalty, and 96% of marketers believe that ...
READ MORE
Engaging with customers is necessary to promote customer loyalty, increase sales and fight the competition. Keeping an open line of communication between your customers and your brand is important, but ...
READ MORE
Text Marketing Basics: How to Create Great SMS Marketing Campaigns
Did you know in 2017 more than 15 million texts were sent every minute of every day! I’m sure that number will only climb in the next few years…This tells ...
READ MORE
It’s Not A Phone. It’s A Human Connect
Five Sources for Infographic Design – And How
Personalizing the Customer Experience Through Data
How to Get Customers to Engage With Business
Text Marketing Basics: How to Create Great SMS

Share Button

Leave a Reply

Your email address will not be published. Required fields are marked *