Chasing the Social Media Prize is a Losing Effort

Social Media is now the activity that marketers like to put on their resume as having so much marketing experience. Is this real experience or a bunch of fluff?
You see it on people’s resumes and Linkedin Profiles. However, if you ask a follow-up question like how do they use social media in their business, the
Number One Answer is:
Well, I was able to grow our company follower counts on Twitter, Linkedin and Google+ – Are we supposed to be impressed with this accomplishment? Growing numbers – What does that do for business?
Number Two Answer is:
I know how to engage people on social media and not sell. – What does this exactly mean for the company? You can send a few statements, call out a few regular people and gain more company attention. How long till this person starts finding interest in your products or services? How long should you spend engaging people each day on Twitter, Facebook or Linkedin? Is this your only job or do you have other tasks too.
Sadly, this is what many marketers hang their hat on with respect to social media. These two answers were common topics of many marketing articles that were often shared on social media sites.
Connecting with People
What happened to the goal of connecting with the right people and building a community of advocates? This can happen through channels like social media and blogging. However, the focus starts with the specific person. This is the part we are missing. Without people, you have no business.
People should be the focus.
If you want to hang your hat on something, try focusing your efforts toward building an experience for the people who are most interested in your service. Show people how you were able to create a better experience in the following ways:
Increased number of clients served by phone, email, inquiry.
Worked with others designing a new web experience that helped bring in more sales, new accounts and contacts.
Partnered with some outside companies to help bring in new technology, app development, marketing initiatives.
Worked with Management Team in the development of a new product or service offering.
Improved processes at work to help maximize more efficient production.
Able to capture leads from social media and developed a process to better follow up with these leads from social media. – (I want to hire this person)
Summary
The point is social media is an overused, overhyped, busy word which translates into practically nothing. If you don’t believe me, answer this question. If social media is so great, are you willing to sacrifice your time spent using email and phone to use social media platforms exclusively for gaining new clients and retaining current clients. If you can answer yes, I don’t believe you.
Stick with focusing on connecting with people and don’t work by yourself. You will get much farther working with and trusting others in your efforts.
As far as social media, tread lightly. Share your blog posts, see what people are saying. Spend time connecting with people on Linkedin. Use Linkedin differently than others currently use it. Focus on connecting with the best people on social media and stop worrying about follower counts or likes. In the end, will anyone not do business with you because you only have 50 followers over someone who has 1,000. I simply like connecting with great people. I’ll let the other numbers take care of themselves. If I really value my connections then I need to act like it by giving them much richer content that can actually make a difference in their own lives. Treat people like people and don’t treat them like another number.

Social Media PrizeSocial Media is now the activity that marketers like to put on their resume as having so much marketing experience. Is this real experience or a bunch of fluff?

You see it on people’s resumes and Linkedin Profiles. However, if you ask a follow-up question like how do they use social media in their business, the

Number One Answer is:

Well, I was able to grow our company follower counts on Twitter, Linkedin and Google+ – Are we supposed to be impressed with this accomplishment? Growing numbers – What does that do for business?

Number Two Answer is:

I know how to engage people on social media and not sell. – What does this exactly mean for the company? You can send a few statements, call out a few regular people and gain more company attention. How long till this person starts finding interest in your products or services? How long should you spend engaging people each day on Twitter, Facebook or Linkedin? Is this your only job or do you have other tasks too.

Sadly, this is what many marketers hang their hat on with respect to social media. These two answers were common topics of many marketing articles that were often shared on social media sites.

Connecting with People

What happened to the goal of connecting with the right people and building a community of advocates? This can happen through channels like social media and blogging. However, the focus starts with the specific person. This is the part we are missing. Without people, you have no business.

People should be the focus.

If you want to hang your hat on something, try focusing your efforts toward building an experience for the people who are most interested in your service. Show people how you were able to create a better experience in the following ways:

  • Increased number of clients served by phone, email, inquiry.
  • Worked with others designing a new web experience that helped bring in more sales, new accounts and contacts.
  • Partnered with some outside companies to help bring in new technology, app development, marketing initiatives.
  • Worked with Management Team in the development of a new product or service offering.
  • Improved processes at work to help maximize more efficient production.
  • Able to capture leads from social media and developed a process to better follow up with these leads from social media. – (I want to hire this person)

Summary

The point is social media is an overused, overhyped, busy word which translates into practically nothing. If you don’t believe me, answer this question. If social media is so great, are you willing to sacrifice your time spent using email and phone to use social media platforms exclusively for gaining new clients and retaining current clients. If you can answer yes, I don’t believe you.

Stick with focusing on connecting with people and don’t work by yourself. You will get much farther working with and trusting others in your efforts.

As far as social media, tread lightly. Share your blog posts, see what people are saying. Spend time connecting with people on Linkedin. Use Linkedin differently than others currently use it. Focus on connecting with the best people on social media and stop worrying about follower counts or likes. In the end, will anyone not do business with you because you only have 50 followers over someone who has 1,000. I simply like connecting with great people. I’ll let the other numbers take care of themselves. If I really value my connections then I need to act like it by giving them much richer content that can actually make a difference in their own lives. Treat people like people and don’t treat them like another number.

Read more on Business 2 Community 

Related News
12 Most Common Mistakes Businesses Make In Social Media (And How To Avoid Them)
Social media is one of the very best ways to get your brand out there and engaged with, but it is so easy to make huge mistakes on social. Do ...
READ MORE
WWE on Tuesday told Wall Street analysts its social-media credentials were impressive — but at least one critic wasn't impressed. The Stamford, Conn., entertainment company has 3.4 billion YouTube views,... ...
READ MORE
The Most Social Media Savvy Mascots
Every sports team has a mascot who makes their presence felt during home games. Some mascots have even taken to social media to share their great energy and personalities even ...
READ MORE
This celebration of the Chicago ecosystem is brought to you by @properties, the leading Chicago real estate brokerage serving both the city of Chicago and North Shore through dynamic marketing ...
READ MORE
The "Loyal" singer tries to make amends after a public social media argument. Source:: Chris Brown apologizes to Karrueche for social media rant
READ MORE
Social Media Day South Florida Looks to Launch Miami to #1 Startup City
Following the success of Social Media Day South Florida, which is recognized by Mashable as “one of the country’s largest Social Media Day meetups”, Adam Boalt, whose company LiveAnswer was ...
READ MORE
Ethnography: The Evolution of Social Recruiting for MSP Programs
Reshaping business culture through the eye of the beholderEthnography, though not a common term in the staffing industry, is a pivotal and deeply observational approach to marketing in the business ...
READ MORE
How To Make Your Content Marketing More Newsworthy!
Many of us started our content marketing careers delivering newspapers in our local communities. What a great lesson in sales, customer service, marketing, and being social!In the days before social ...
READ MORE
12 Most Common Mistakes Businesses Make In Social
Hedgie gives WWE’s social media credentials a smackdown
The Most Social Media Savvy Mascots
The Chicago Blackhawks: Mobilizing 2M People Via Social
Chris Brown apologizes to Karrueche for social media
Social Media Day South Florida Looks to Launch
Ethnography: The Evolution of Social Recruiting for MSP
How To Make Your Content Marketing More Newsworthy!

Share Button

Leave a Reply

Your email address will not be published. Required fields are marked *