Coalition considered targeting elementary aged children with pain management message

By Randy Ellis rellis@oklahoman.comNORMAN — A coalition that included key opinion leaders paid by Johnson & Johnson considered targeting both elementary-aged children and returning war veterans with marketing information about pain management, according to a document introduced into evidence Wednesday in Cleveland County District Court.
Ultimately, Imagine the Possibilities Pain Coalition didn't publish any marketing information directed toward children, testified Kimberly Deem-Eshleman, Johnson & Johnson's designated corporate representative.
The only material the coalition published concerned lessons that could be learned from the military concerning chronic pain management of war injuries sustained by returning veterans, she testified.
Questions about whether the coalition marketed opioids to youth were sparked by notes summarizing the results of a meeting that Deem-Eshleman described as a "brain-storming" session.
"Reaching out to: Youth," one of the notes said.Read more on NewsOK.com

By Randy Ellis rellis@oklahoman.com

NORMAN — A coalition that included key opinion leaders paid by Johnson & Johnson considered targeting both elementary-aged children and returning war veterans with marketing information about pain management, according to a document introduced into evidence Wednesday in Cleveland County District Court.

Ultimately, Imagine the Possibilities Pain Coalition didn't publish any marketing information directed toward children, testified Kimberly Deem-Eshleman, Johnson & Johnson's designated corporate representative.

The only material the coalition published concerned lessons that could be learned from the military concerning chronic pain management of war injuries sustained by returning veterans, she testified.

Questions about whether the coalition marketed opioids to youth were sparked by notes summarizing the results of a meeting that Deem-Eshleman described as a "brain-storming" session.

"Reaching out to: Youth," one of the notes said.
Read more on NewsOK.com

Read more on Newsok 

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