How to Capture Emails Before Launching Your Website

Too many marketers are under the impression that you can’t capture emails prior to launching your website, and because of this, their businesses are losing out on a head start. There are many ways you can build an email list before your website is up and running, and doing so will help you boost your brand and grow an audience ahead of time.
Why capture emails prior to launch?
There are endless benefits when it comes to capturing emails before your big launch. It allows you to build your audience before you’ve officially set up your website. This means you already have a dedicated, loyal customer base on your hands because they’re willing to hand over their email information before you’ve launched. That says a lot.
It’s also a good way to introduce yourself to your new audience. You have the ability to email your new subscribers welcoming them to your brand, telling them about who you are and what you do, and explaining what they can expect from your business in the future. It boosts your brand’s credibility and positions you as a company worth trusting.
Let’s take a look at a few different ways you can collect emails before your official site launch.
Create a coming soon landing page
The best way to convince your audience to hand over their information is by crafting a well designed and written landing page. And not just any landing page, but a coming soon landing page. This specifically tells users that your website is launching soon as well as your products and services, which is why it’s important that it serves its purpose of attracting your audience and getting their emails.
Harry’s, the popular shaving brand, was able to collect 100,000 emails prior to their website launch with their well-designed landing page:

Source
Your landing page should make it easy for users to understand what your brand is doing, who it’s catering to, and what kind of services it offers. If you’re an ecommerce store and you have pictures of your products, add them to your coming soon page.
SeedProd is a helpful tool that lets WordPress users create maintenance and coming soon pages that capture emails before launch so you can start growing your business as soon as possible:

Optimize your opt-in form
If you’re going to capture emails, you need to make sure your form is optimized so it’s easy for users to fill out and understand. It should be simple, easily navigable, and not exhaust users to the point where they abandon the webpage altogether. When it’s difficult for users to get through filling out your form, it creates a negative UX.
It’s best to leave your form fields simple with minimal boxes to fill out:

Source
Have you ever felt encouraged to fill out a form on a website only to be deterred when there are twelve form fields in the way? You’re not the only one. Research by HubSpot found that reducing the number of form fields from four to three can double your conversion rate because minimizing the steps it takes to complete an action relieves your audience. They’re not trying to exert too much energy while on your site, so make this easy for them.
Leverage social media
Social media is a great way to build a loyal audience and boost your brand credibility even before you’ve officially gone into business. A fully optimized profile will help you gain visibility from your target audience who will then check out your account and, hopefully, be led to your website.
Here are a few things you should do to properly leverage social media to your advantage:

Fully fill out your profile, including your bio, summary, location, and photos. Try not to leave anything blank. The more information you provide for users, the more they can decide if your brand is right for them.
Add calls-to-action to your profile that go to your landing page, lead magnets, and other social media accounts.
Use your bio to describe what your business does and how it helps its target audience.
Promote your launch in your posts, linking back to your website and listing the benefits of doing so.

Final takeaway
If you have yet to launch your website, it’s still wise to think about the ways you can grow your business. It’s very possible to grow a list of loyal potential customers by preparing beforehand and strategizing how to grab their attention as well as their trust. To do this, create a landing page that outlines what your business does and who it’s for. Use your social media accounts to spread the word about your launch and optimize your profiles so users are intrigued by your brand. Finally, optimize your opt-in form so people are more inclined to fill it out and become part of your email list.

Too many marketers are under the impression that you can’t capture emails prior to launching your website, and because of this, their businesses are losing out on a head start. There are many ways you can build an email list before your website is up and running, and doing so will help you boost your brand and grow an audience ahead of time.

Why capture emails prior to launch?

There are endless benefits when it comes to capturing emails before your big launch. It allows you to build your audience before you’ve officially set up your website. This means you already have a dedicated, loyal customer base on your hands because they’re willing to hand over their email information before you’ve launched. That says a lot.

It’s also a good way to introduce yourself to your new audience. You have the ability to email your new subscribers welcoming them to your brand, telling them about who you are and what you do, and explaining what they can expect from your business in the future. It boosts your brand’s credibility and positions you as a company worth trusting.

Let’s take a look at a few different ways you can collect emails before your official site launch.

Create a coming soon landing page

The best way to convince your audience to hand over their information is by crafting a well designed and written landing page. And not just any landing page, but a coming soon landing page. This specifically tells users that your website is launching soon as well as your products and services, which is why it’s important that it serves its purpose of attracting your audience and getting their emails.

Harry’s, the popular shaving brand, was able to collect 100,000 emails prior to their website launch with their well-designed landing page:

Source

Your landing page should make it easy for users to understand what your brand is doing, who it’s catering to, and what kind of services it offers. If you’re an ecommerce store and you have pictures of your products, add them to your coming soon page.

SeedProd is a helpful tool that lets WordPress users create maintenance and coming soon pages that capture emails before launch so you can start growing your business as soon as possible:

Optimize your opt-in form

If you’re going to capture emails, you need to make sure your form is optimized so it’s easy for users to fill out and understand. It should be simple, easily navigable, and not exhaust users to the point where they abandon the webpage altogether. When it’s difficult for users to get through filling out your form, it creates a negative UX.

It’s best to leave your form fields simple with minimal boxes to fill out:

Source

Have you ever felt encouraged to fill out a form on a website only to be deterred when there are twelve form fields in the way? You’re not the only one. Research by HubSpot found that reducing the number of form fields from four to three can double your conversion rate because minimizing the steps it takes to complete an action relieves your audience. They’re not trying to exert too much energy while on your site, so make this easy for them.

Leverage social media

Social media is a great way to build a loyal audience and boost your brand credibility even before you’ve officially gone into business. A fully optimized profile will help you gain visibility from your target audience who will then check out your account and, hopefully, be led to your website.

Here are a few things you should do to properly leverage social media to your advantage:

  • Fully fill out your profile, including your bio, summary, location, and photos. Try not to leave anything blank. The more information you provide for users, the more they can decide if your brand is right for them.
  • Add calls-to-action to your profile that go to your landing page, lead magnets, and other social media accounts.
  • Use your bio to describe what your business does and how it helps its target audience.
  • Promote your launch in your posts, linking back to your website and listing the benefits of doing so.

Final takeaway

If you have yet to launch your website, it’s still wise to think about the ways you can grow your business. It’s very possible to grow a list of loyal potential customers by preparing beforehand and strategizing how to grab their attention as well as their trust. To do this, create a landing page that outlines what your business does and who it’s for. Use your social media accounts to spread the word about your launch and optimize your profiles so users are intrigued by your brand. Finally, optimize your opt-in form so people are more inclined to fill it out and become part of your email list.

Read more on Business 2 Community 

Related News
Improve Conversions From Your Brand’s Website Home Page
Your personal brand’s website’s home page is the main hub to attract interested prospects. Your visitors should know that you are both ready and able to answer their questions and ...
READ MORE
What Metrics Should I Track to Report on Website Performance?
When it comes to tracking your website performance, not all metrics are created equal. Instead of going nuts reviewing every single metric at your fingertips, you can keep a keen ...
READ MORE
If you’ve spent any time at all on any social media platform, chances are you’ve been the target of a paid social advertisement. These ads vary in format per platform ...
READ MORE
Everything You Need to Know About Transactional Emails
Imagine a scenario. You are about to start researching for a trip to a nearby country. You need to know details into everything, from the flight fares, hotels to the ...
READ MORE
Tactics for Setting Successful Website Goals for YOUR Business
Did You Know: Your Business Goals Should Be the Backbone of Your WebsiteWhether you’re just starting a business or have been at it for years, highlighting your key business goals ...
READ MORE
In last week’s blog, we discussed how well-utilized humor can enhance your marketing materials and increase engagement. This week, we’ll take a deep dive into the specifics of using humor ...
READ MORE
4 Tools for Winning Social Media Contest
Today I have some resources to help you create a successful social media contest campaigns. Here’s four links with tips and tricks to kick start your work week.One of the ...
READ MORE
Are Your Landing Pages Built For PPC?
If you run your own marketing campaigns, then you probably are already aware of the importance of landing pages. Often these pages are responsible for creating a good first impression ...
READ MORE
Improve Conversions From Your Brand’s Website Home Page
What Metrics Should I Track to Report on
Why SaaS Providers Need Paid Social Advertising
Everything You Need to Know About Transactional Emails
Tactics for Setting Successful Website Goals for YOUR
How to Take Your Emails From Serious to
4 Tools for Winning Social Media Contest
Are Your Landing Pages Built For PPC?

Share Button

Leave a Reply

Your email address will not be published. Required fields are marked *