Nobody knows your business better than you do—but that doesn’t mean you should be the person to write all your company blogs, press releases, and social media posts.
Actually, your intimate knowledge of the business can be as much a liability as a boon. Simply put, you may be too close to it to be able to sort through what’s really important, and what’s discursive.
A professional content writer, meanwhile, can provide a helpful level of remove—helping you see the business from an outsider’s point of view and more precisely hone your marketing message.
Of course, there’s still a lot riding on your ability to explain what your business does, who your business serves, and what makes your business unique. Here at Grammar Chic, Inc., our content writers will want to jump on the phone with you for a content call, where we get to hear your story, in your words, allowing us to capture your voice.
Getting Ready for Your Content Call
As you prepare to speak with a Grammar Chic writer, here are a few questions you can start to ponder.
- Who are your clients? To write effective content, step one is knowing the audience. We’ll want to know who your clients are, basically. Do you serve just women? Mostly seniors? Professionals within a certain field? How would you describe your typical client?
- What’s your reach? Where are you located—and from how far away do your customers come? Help your content writer get a sense of your geographic spread.
- What’s your elevator pitch? What makes your business unique? Why would a customer pick you over the competition? How would you articulate your value proposition if you only had 30 seconds to do it?
- What’s in it for the end user? To come at it differently, what are the benefits customers and clients can anticipate? What pain points do you address? How are people better off having worked with your business?
- Who’s your competition? Can you point your writer to a few competitors, just to get a sense of how similar companies present themselves?
- What are your keywords? If you had to summarize your products or services in just a few quick SEO keywords, what would some of those keywords be?
- Do you have any existing content? Do you have some company blog posts already published? What about some social media posts? Do you like the current content on your website, or does it need some work?
- What are your goals? What are you hoping to achieve through content writing? How will you define success?
Getting ready for a content call may feel a little daunting: What should you say? Where do you begin? However, if you can take some time to answer these questions, you’ll really be prepared for a constructive meeting, and a terrific launch to your content writing partnership!