How to Promote Your Brand: SEO or PPC? [Infographic]

by / Wednesday, 15 May 2019 / News Category Business 2 Community

Marketers face a common challenge of choosing between different methods of marketing their brand, and there are many different ways to market your brand. However, the two most common ways of getting visibility in the search engines are SEO and PPC.

Most brands have fixed budgets for marketing and based on your marketing goals; you may need to choose between either SEO or PPC.

Search Engine Optimization (SEO) is a long-term technique that aims to get your website to rank higher in search results. This involves keyword research, link building, and content creation.

PPC, on the other hand, is a fast-track method of reaching the top of search results for a shorter duration. For this, you have to pay Google to display your ad above other search results.

To help you decide which one is the best for you, we’ve come up with a head-to-head comparison of SEO versus PPC for you.


  1. The main goal is to drive traffic. For that, the cost involved is that of creating and promoting content
  2. It’s a long-term strategy, and the results take a long time to show.
  3. It’s also a sustainable method of promoting your brand, and the results can remain for a long time without any more investment.
  4. An SEO strategy is something that’s not very easily imitable.
  5. The ROI of SEO is exceptionally high, and it has approximately a 65.7% click-through rate.


  1. The main goal, in this case, is to drive traffic as well. However, the cost involved is that of creating the content and the cost-per-click on the ad.
  2. It’s a short term strategy, and the results can be seen almost immediately.
  3. As it’s an advertising campaign, so it cannot be sustained without any more investment.
  4. The campaign is also reasonably easy to imitate if you have a similar target audience.
  5. The ROI is significantly less as the click-through rate is only 3.82% in this case.

However, choosing between the two is very subjective and depends on your end goal. There are more factors that you need to consider before choosing a method as well. Check out this infographic by SpyFu to learn more.

SEO or PPC: Which Should You Choose?

Image courtesy: Spyfu.comRead more on Business 2 Community 

Related News
While CRM systems have been around for many years, in my experience, among the companies who invest in them, only a few have grasped their true purpose. For a business ...
What is SEM?Search engine marketing (SEM) is “the process of gaining traffic and visibility from search engines through both paid and unpaid efforts.”To better understand SEM, let’s break it down ...
Lights! Camera! Conversion!My great-grandmother Michaelena always told me – ‘you ought to be pictures … you sweety, little boy’. Little did I know she was advising me about my future ...
As with any marketing effort, it’s important to have goals. Email marketing is no different.The big question is, how do you know what goal is realistic? Setting a goal for ...
As John Koetsier says: “Amazon ushered in a new era of voice-first computing in mid-2015 when it launched the first Amazon Echo. Four years later, voice-activated assistants on multiple devices ...
Marketing is a profession that is mired in confusion, buzzwords, and complexity. It can be hard to know where to start your day as a marketer, what goals to set ...
According to new patent filings it seems that Google may be in the process of showing site links for pages apart from the home pages. Some users tested this by ...
I graduated from college with high hopes. I was going to dominate the marketing world. Yes, I was truly confident, of course, I understood the value of hard work and ...
The Overlooked Role of Emotion in Brand Experience
Tech Tools and Trends: Part III (SEM Tools)
Video Is The Future of Content Marketing
The Complete Guide to Email Metrics – Part
Voice Search: Why Your Business Needs to Prepare
3 Things About Digital Marketing Your Boss Wants
Is Google Choosing Sitelinks Depending on a Link’s
10 SEO Lessons I Learned The Hard Way
Share Button
Tagged under: ,

Leave a Reply