In Advertising, It’s About Who Gets Credit for the Sale

Oracle’s purchase of Datalogix sheds a light on an important side of the digital advertising business: connecting an ad you see with a product you buy.

Oracle’s purchase of Datalogix sheds a light on an important side of the digital advertising business: connecting an ad you see with a product you buy.

Source:: In Advertising, It’s About Who Gets Credit for the Sale

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