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Influencer Marketing 101: How to Partner with Influencers to Co-Create Content that Activates Your Ideal Customer

by / Thursday, 16 May 2019 / News Category Business 2 Community

coffeebeanworks / Pixabay

It’s not news that your customers, online audience and social network communities are bombarded by information. There is not a lack of blogs to read, LinkedIn, Facebook and Instagram live video streams to engage in, YouTube channels to watch, or podcasts to listen to.

How do you stand out from the crowd? How do you rise above the noise?

Influencer Marketing – Breaking Through the Noise

One of the best ways to stand out from the crowd of never-ending tweets and mundane advice is to bring together some of the greatest minds and influencers in your industry or niche to co-create content that is unique, relevant, timely and of value to your ideal target customer, audience and community.

Imagine tapping into a powerful community that is already connected, has similar interests and beliefs and has a leader who they trust? This is exactly what you get when you work with the right influencers.

Co-created content is not just a buzzword or the next new shiny object that will solve your business problems. It’s also not something you should run off and implement as a Random Act of Marketing (RAM) disconnected from your overall business goals, objectives and strategic marketing plan.

If developed and implemented correctly co-created content can help you drive efficiencies in developing and taking to market content that will help you ignite relationships, inspire your audience to connect with you organically and achieve your business goals.

Influencer marketing is one of the fastest ways to ignite your brand, grow community and tap into the power of social media.

Influencer Marketing is NOT Simply Throwing a Few Bucks at an Influencer for an Instagram Post

Though some agencies and consultants may want you to think influencer marketing is about tools and number of followers. It’s not. Successful influencer marketing includes identifying and vetting the right influencer. It’s not as simple as throwing a few bucks at an influencer to post an image or video with your product. It’s time to think more strategic. How can you partner with the right influencer and develop a plan for how you can both bring value to one another. It’s more of a long term relationship than a one night stand.

Leveraging Other People’s Community and Content (the OPC) is one of our specialties. We help brands of all sizes (from startups to enterprise Fortune 10 brands) identify their industry and brand influencers, then build and execute a strategy to inspire them with epic content and conversations to nurture authentic relationships and create loyal brand evangelists!

Would you like to better understand how to develop co-created content working with influencers and internal employee advocates to ignite real measurable business results? If yes, then this episode of today’s Social Zoom Factor podcast is for you.

In this 25 minute podcast you will learn:

  • What is the definition of co-created content
  • Business benefits of co-created content
  • How to develop a co-creation content marketing plan
  • How to work with influencers to create co-created content
  • How to engage employees and external influencers together to create co-created content
  • Finding the sweet spot for co-created content when working with external influencers and internal employee evangelists

This is the second in a series of conversations that will cover influencer marketing in detail. Take a listen and be sure to subscribe to the entire series on iTunes, Stitcher or SoundCloud!

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