The big event your team spent months planning for has finally come to a close, and it was a success. At least, you’re pretty sure it was. The only way to know for sure how well your event went is by sending out post-event surveys to attendees.
Post-event surveys are a foolproof way to get direct, honest feedback about how you can improve your event for next time with valuable insights. But, there’s a big problem: research reveals a disappointingly low response rate (well under 30%) for most surveys. That said, paying attention to when you send your surveys can significantly boost the number of responses you get.
In this post, we’ll share the best times to send a post-event survey to encourage a high number of responses.
Benefits of post-event survey feedback
First things first: Let’s talk about some of the benefits around gathering attendee feedback with post-event surveys.
You get to know your customers
Not only can you use survey responses to create a better event next time, but you can also gain important insights into the types of experiences that your attendees value.
Did most attendees cite the informative panels as the highlight of their experience? Or did most praise the networking opportunities? Knowing as much as you can about your customers is the key to attracting the types of event participants you want.
You can act on negative feedback
If an attendee has a negative experience at your event, offering them a place to openly share their feelings can help them feel heard, especially if you respond personally to their concern. When someone feels listened to and understood, it makes them less likely to share their negative perception of your company on social media or in a public review.
The best time to send post-event surveys
To make the most of attendee feedback, you should aim to send surveys before, during, and after the event. But it’s the last type of survey that is most valuable because attendees have experienced the complete event and it’s still fresh in their minds.
However, when you should send your post-event survey depends on how you’re sending it. Here are our best tips for determining the best time to send surveys through the most common channels.
Email surveys during off-duty hours
While it may seem intuitive to send surveys during business hours while people are checking their email frequently, the reality is that they are actually less likely to respond to a survey during work hours.
Aim to email your post-event survey between 5 a.m. and 7 a.m. or after 8 p.m. on weekdays. Most people receive the fewest emails during this time and therefore will have more free time to complete a survey.
Tip: Increase email open rates for post-event surveys with these subject line helpful hints, like asking a question or personalizing the subject.
Don’t share post-event surveys to all social media platforms at the same time
People use social media platforms like Facebook, Instagram, Twitter, and LinkedIn differently, including logging in at different times of the day. That means you should post your post-event survey to each platform according to when people are most active and engaged on that specific platform. That way you maximize your chances for thorough responses.
Here’s when you should post to each platform, according to a recent study by SproutSocial:
Surprisingly, Facebook has the highest levels of engagements during the week, not the weekend. That may be because many people use the platform as a distraction from their work. The best time to share your survey on Facebook is Thursday from 10 a.m. to 3 p.m.
While Thursday is also the best overall day to reach the most people on Instagram, any weekday during the day is a safe bet. You should generally aim to post your survey to Instagram Tuesday-Friday from 9 a.m. to 6 p.m.
Twitter can get crowded quickly, which means you only have a short window to be seen by as many of your followers as possible. That makes the best time frame to post to Twitter pretty narrow: weekdays from 9 a.m. to 12 p.m, with the absolute best time being Fridays from 9 a.m. to 10 a.m.
Because LinkedIn caters to professionals, the best time to see the most engagement with your survey on this platform is during the workday. SproutSocial found Wednesdays from 3 p.m. to 5 p.m. to be the best overall time to post to LinkedIn, but any afternoon Tuesday-Thursday also gets significant engagement.
Send post-event surveys & gain key insights
When to send your post-event surveys depends on which channel you use.
If you send surveys through email, it’s best to aim for hours outside of work to catch people when they feel like they have more time. But if you’re sharing them through social media, the opposite is true–people scroll through their feeds during the workday as a break from work, so they will be most likely to see your survey during peak work hours.
Ultimately, remember to send out your surveys as quickly as possible after the event ends. That way, the event is fresh in attendees’ minds. Plus, their good feelings about their experience are strongest, making them more willing to spend time on a survey.