Spam filtering is becoming more rigorous. Because spam filters are regularly changing to keep up with new technologies and types of spam messages, what can be delivered to the email inbox today might be spam tomorrow.
According to Statista, spam messages made up 48.16% of global email traffic in March 2018.
Therefore, spam emails have become a critical problem that marketers should never underestimate as they affect the sender’s reputation as well as email deliverability.
Below are all possible reasons that cause emails to land in your recipients spam folder and how to maximize your email deliverability.
1. Didn’t conform to the CAN-SPAM rules
Instead of making the opt-in a required option for their subscribers, email marketers collect emails of business cards from conferences and skip this option. This violates the CAN-SPAN compliance rules. Violating the CAN-SPAM act may lead to penalties of up to $16,000.
Make sure you comply with the rules and understand the CAN-SPAM act of each country.
2. Your IP address might have been used by someone else for spam
If your IP address is used by someone else for spam, your email will be flagged as spam even if you don’t send spam yourself.
Use a reliable email service provider that has strict rules and regulations on IP protection.
3. Low open rates
Webmail providers highly value the importance of an email being opened and take into consideration those that have been either rejected or deleted by recipients as a major factor in spam filtering decisions. As a result, if the open rate is low, the chance for emails to be flagged as spam increases. Here’s a table that includes benchmarks of the unique email open rate by industry (%):
To boost your open rates, create different segments, use compelling subject lines and send your emails at the appropriate times.
4. Double opt-in is missing
One of the biggest mistakes some marketers may ignore is requiring a double opt-in; in this case, any person could enter any email address to sign-up any other person.
Offer your subscribers the option to opt-in twice. The first time when they subscribe to your newsletter and the second when they receive a welcome, confirmation email, asking to verify their email address. Confirming their subscription shows that they are interested in receiving emails from you which increases the chance for email engagement and reduces spam.
5. Emails are exceedingly reported as spam by subscribers
Another factor mailbox providers look at is spam complaints. When emails are frequently reported as spam, the chance of future campaigns being delivered to the spam folder increases. Your contacts might report your email because they find it misleading or they don’t remember your business as it may not have proper branding.
Use a tone of voice that reflects your brand. Include your company’s name in the “from name” and/or email signature and put the “unsubscribe” option so they can opt-out if they no longer want to receive emails from you. The “from name” should always include your name, company name, one of your team’s names or a combination of both; for example “Eddy from Emark Solutions”. Don’t change it frequently, rather, keep it memorable for your subscribers.
6. Engagement is low
Mailbox providers check email accounts that are inactive on your list. If you have a large number of email addresses on your list and the majority of them are dormant, it will be considered as a red flag for spam filters.
Check your subscribers who have not engaged with your emails for a while. Although those who don’t want to receive emails from you may unsubscribe, a large part might simply ignore this. As a result, sending an email asking them to unsubscribe is a great option to minimize spam filters recognizing inactive email accounts.
Having a small list of engaged email addresses is much better than having a large list of inactive users.
In addition, we’re in the age of engagement email marketing. ESP’s care more about the experience of their users than the marketer. With that in mind, they are introducing more options to prioritize inbox views based on interactions. Google Gmail app for example, has added many features around that. They now ask you to unsubscribe from bulk senders you haven’t interacted with and build reputation profiles around this qualification.
Be proactive on segmenting your lists between those who engage with your content (open or click through) and those who do not.
7. Misleading subject lines
According to the CAN-SPAM act, it’s against the law to intentionally push someone to open a subject line that includes deceiving triggers. Using subject lines that are not relevant to your email content leads your subscribers to report your email as spam.
Avoid these gray areas. For example, never include words like “urgent” or “free” if your email doesn’t have an urgent argument or free offer.
8. Company’s physical address is not included
Not mentioning your company address violates the CAN-SPAM act and increases the chance of your emails being flagged.
Include your street address, a post office box that has been registered with the U.S. Postal Service, or a private mailbox registered with a commercial mail receiving agency established under postal service regulations.
9. Unsubscribe link is missing
One of the major reasons your emails may be reported as spam is the absence of an unsubscribe option. Even if you have the best emails on earth, you can’t risk being hit by penalty fees of thousands of dollars.
Ensure you include unsubscribe links at the footer of your emails. If some of your contacts click to unsubscribe, you should respect their choice. You can ask them to fill out a survey of why they no longer wish to receive emails from your company to find out how to prevent future opt-outs. You might also send them an email to re-subscribe in case the step they previously took was a mistake.
10. Your email spam score is high
There are spam trigger words that are recognizable by filters when used in the subject line or email body which increase the likelihood for spam filters to catch your emails and prevent them from being delivered to your subscribers inbox.
Avoid every phrase or keyword that boosts your email spam score. Use keywords that are relevant and emphasize what your subscribers will get from your email. You can use a marketing automation tool that allows you to detect your spam score and determine how to reduce it.
11. Text-to-image ratio is low
Using too many images vs text can raise red flags for spam filters. This has been formulated because spammers used to mislead mailbox providers by including information in images instead of text so the filters could not read the content.
If you want to use images, make sure your text to image ratio is 60/40 which means that your emails should be 60% text and 40% image.
12. Using mysterious font styles
Writing emails in obscure font styles that are not familiar across platforms may increase the chance of your emails being flagged as spam.
Use font styles such as Arial, Verdana, Georgia, Times New Roman, Trebuchet or Geneva.
13. Emails are not optimized for mobile
If your emails are not responsive across email clients and devices, your emails will skip the inbox and go immediately to the spam folder.
Ensure that your emails are optimized across all email clients and browsers. You can use a marketing automation platform that allows you to preview your emails before sending them out to your subscribers.
14. High frequency of sent emails
Sending out emails too frequently throughout the day, month or week increases the probability of mailbox providers to flag your emails as spam (even if you try to send the same email and content using a different email address). According to Chadwick Martin Bailey, 69% of U.S. email users unsubscribe from a business or non-profit email because the organization sends too many emails.
Although there’s not a dictated rule of how many emails you should send, find your own sweet spot while avoid sending excessive emails.
15. Using a paid mailing list
This strategy is doomed to fail in all angles. The majority of owners of these purchased email accounts don’t know about your business which therefore, leads them to report your emails. Another scenario is that some of these accounts may be no longer active which raises the red flag for spam filters.
It’s always advisable to build your email list organically. Build your list by generating leads using popups, opt-in forms or landing pages.
16. Not sticking to the SPF and DKIM validation systems
If you don’t have these authentication and validation systems for your business email, you will be at risk. Mailbox providers may reject your emails and move them to filters to determine whether it should be delivered or not.
In order for mailbox providers to confirm the identity of the sender, authenticate your IP address with SPF and DKIM records. These verify your identity and shows your legitimacy in sending emails. Google and Yahoo love authenticity and are more likely to deliver a mail from an authenticated email address to your recipients inbox.
Here’s how each one works:
Sender Policy Framework “SPF”: Proves your identity by comparing your IP (found in the domain’s DNS record) with a list of IPs authorized to send from that domain.
Domain Keys Identified Mail: Meeting this standard ensures your email was not hit by any unauthorized alterations during transmission.
Additional tips to maximize your email deliverability
1. Provide a preference center
Asking your subscribers how frequently they wish to receive emails from you reduces the potential of your emails being marked as spam and boosts your engagement rate. In addition, if you have a subscriber opting in to more than one list, you can ask him to update his preferences and choose which email lists he wants to keep subscribed to or opt out to avoid him unsubscribing from all your lists at once.
2. Send valuable content
Whenever you send an email of value, you’re likely to boost the potential for higher engagement (CTR) and lower spam complaints. Make sure you always provide fresh and educational information.
3. Review your email engagement metrics
Analyze your email marketing performance to identify what needs to be improved or reconsidered. Keep an eye on your open and click through rates and spam complaints.
If you notice that your email open rate is decreasing, review your subject lines and email frequency as these two mainly affect this metric.
4. Stick to one sender inbox
ESPs started to look at the reputation of an inbox, not only domain reputation. With that in mind, send from a real person versus a generic email (ex: firstname.lastname@example.org) and continue sending from that inbox. You can always dedicate one inbox for marketing purposes and one email for transactional communications. You can also take it to another level and separate the sending to different sub-domains and isolate the reputation of your marketing pool from your transactional pool.
ESPs are getting stricter when it comes to the type of content that are being sent. Sometimes you can be a legitimate sender and have a false positive. In the example below, a legitimate invoice from Paypal was sent to spam with a big warning at the top.
Choose your content carefully and avoid including negative keywords in your subject line and body.
5. Warm up your IP address
If you have a new IP address and have not used it yet to send emails, warm it up gradually by sending to small data sets in the first stage.
For instance, let’s say you want to warm up your IP address and you have to send 100,000 emails. If you send an email to all your contacts at once, the server might classify the email as spam or reject it completely. Instead, break it down into 10 groups, each one having 10,000 contacts and send an email every day to the first 10,000 contacts during the first week. For the second week, add another 10,000 contacts and repeat the same procedure and so on. If you notice at the end that the bounce rate exceeds 10% and complaint rate is greater than 0.1%, reduce your sending volume to 5,000 messages/day.
To get a further idea on warming up your IP address, here’s a great article by Sparkpost and another by Sendgrid.
6. Swap your IP
This works well if you have more then 2 IPs in your sending pool, preferably 4, whereas if one IP gets blacklisted by spam filters, you can remove it temporarily from the pool and apply for delisting from the respective spam trap authority. This way, your sending is not impacted by that one IP.
7. Use chunk sending
Chunk sending is a great method to break down your target lists into smaller sub-sets so you can mitigate your sending risk (spam, bounces etc…) across a longer period of times, giving you more flexibility to monitor the performance of your campaign and pause/resume as you see fit. This feedback loop can help you improve and provide a self-managed warmup procedure for your sending domains and inboxes. As an example, you can break down a list of 20K contacts, into smaller batches of 500 emails per hour, between 8am and 5pm, from Monday through Friday. The campaign will then execute accordingly until the full 20K has been completed. You have the flexibility to apply chunk sending into your campaigns using VBOUT from your campaign manager.
8. Create a sunset policy
You have to be proactive in how you segment and target your lists. Those who are more engaged with your content (opens and CTR) should be in their own lists, versus those that are not opening your emails (example 3 months of inactivity). Sending to an engaged list of contacts will increase your engagement rate with ESP’s and in turn improve your reputation. You can create reactivation campaigns and automation, targeting strictly your cold lists from a different sending domain, then the one from your active domain to try and move people into an active status.
Although it takes hard work to create and send winning email campaigns, nothing is impossible, especially when you understand the elements that have a negative impact on your emails and avoid them as much as you can.
In order to maximize your email deliverability, make sure that all the practices mentioned above are being applied.
Originally published here.
- Published in Business 2 Community
ATLANTA (AP) — A Georgia man scheduled for execution this week did not cause the death for which he was condemned and should not be put to death, his lawyers argue.
Marion Wilson Jr., 42, is set to die Thursday.Read more on NewsOK.com
- Published in Newsok
By Berry Tramel email@example.comThe exciting announcements seemed to come on an assembly line basis. College football series that have been scheduled in the coming years.
In March, Oklahoma-Clemson.Read more on NewsOK.com
- Published in Newsok
The Catholic Medical Association applauds the states of Alabama and Georgia, whose Governors have signed historic pro-life legislation into law. Additionally, CMA recognizes the hard work of its members in those states, who have testified before lawmakers to ensure moral and medical perspectives were heard throughout the legislative processes. “The CMA applauds any legislation that […]
The post Catholic Medical Association praises Alabama, Georgia abortion laws, protection of ‘human life’ appeared first on %BLOGLINK%%
- Published in The Global Dispach
A billionaire commencement speaker at a Georgia college announced that he will pay off the Class of 2019’s student loans
A billionaire commencement speaker at Georgia's Morehouse college announced he would be paying off the graduating class's student loans.
Robert F. Smith, a technology investor and philanthropist who's CEO and chairman of Vista Equity Partners, told the 400-member Class of 2019 in his Sunday speech at the all-male historically black college that he would be creating a grant to wipe the graduates' student debt.
"My family is going to create a grant to eliminate your student loans," Smith, who is currently ranked as the 355th richest person in the world by Forbes, said to the graduating seniors.Read more on NewsOK.com
- Published in Newsok
Reminiscent of the human plague case in August in a Georgia patient who contracted bubonic plague while visiting California’s Yosemite National Park, local media in Chaffee County, CO report on a case in a visitor from Marquette, MI who contracted the dangerous bacterial disease while visiting the Salida area in Colorado. This is the second […]
- Published in The Global Dispach
The lure of the wild has recently attracted an interesting batch of solitude seekers: Reese Witherspoon (“Wild”), Mia Wasikowska (“Tracks”) and Robert Redford, twice.
Two years after “All Is Lost,” Redford has swapped the sea for the woods, and wordless isolation for Nick Nolte. It’s not a bad trade.
“A Walk in the Woods” is a broad and congenial comedy about two aged old friends trying to hike all 2,000-plus miles of the Appalachian Trail, from Georgia to Maine. It’s light on its feet, even though its geriatric woodsmen are plodding and grunting.
This photo provided by Broad Green Pictures shows, Robert Redford (L), as Bill Bryson, and Nick Nolte, as Stephen Katz taking a break while hiking the Appalachian Trail in the film, “A Walk in the Woods.” (Frank Masi, SMPSP/Broad Green Pictures via AP)
The story, taken from Bill Bryson’s 1998 book, might seem like the kind of hokey comedy trotted out every now and then for older moviegoers. It is that, to be sure. But Redford and Nolte are a class, or two, above the standard stars of such fare. While “A Walk in the Woods” is tame stuff, indeed, a simple, comic stroll with pleasant company is a decent way to end a movie summer where the usual pace is a Tom Cruise sprint.
Redford has been trying to adapt Bryson’s book for 10 years, and he’s now older than the author was when he made his trip, along with his pal Stephen Katz (Nolte). It makes their endeavor, particularly on the part of the wheezing Nolte, a little incredulous.
Nolte’s Katz, a former alcoholic and proud philanderer, was never an ideal hiking companion; he’s the only one Bryson could get to go with him. But Nolte, 74 and so croaky he can be hard to understand, is now more convincing as a grizzly bear than a camper. This, thankfully, is not a movie where the actors are weighing down their backpacks for the sake of realism.
The germ for the trip begins when Bryson returns to his New Hampshire home after a humbling book tour where he’s met with questions of retirement — likely the same kind Redford has become accustom to fielding but happily (for our sake) ignoring. Authors, Bryson responds, don’t retire. They either drink themselves away or blow their brains out.
But Bryson is instead drawn by a mysterious longing to hike the Appalachian Trail. His concerned wife (Emma Thompson — now there’s a couple) insists he find a companion. When everyone he can think of turns him down, Katz, with whom Bryson had lost touch, calls him up to say he’s game.
After the two set out in Georgia, their adventures unfold in episodic encounters and pratfalls. Along the way, they meet Kristen Schaal (as an annoying fellow hiker), an attractive innkeeper (Mary Steenburgen) and, inevitably, a bear.
But whereas “Wild” sought redemption across the country on the Pacific Crest Trail, profundity isn’t the pursuit of Bryson, Katz and “A Walk in the Woods.” Director Ken Kwapis (“Big Miracle”), working from the script by Rick Kerb and Bill Holderman, steers it on well-trod but pleasant buddy-comedy paths that offers few surprises other than the undiminished appeal of its ambling stars.
“A Walk in the Woods,” a Broadgreen Pictures release, is rated R by the Motion Picture Association of America for “language and some sexual references.” Running time: 104 minutes. Two and a half stars out of four.
- Published in Entertainment
Everyone knows that some of the world’s largest technology corporations reside in the Silicon Valley of California, and it’s hard to compete with the area’s wealth. However, the Bay area isn’t the only United States tech hub. Atlanta, Georgia is also a major player in the technology sector.
As far as technological advancements and major tech companies are concerned, Silicon Valley is far ahead of Atlanta. However, when it comes to small tech businesses and startups, aspiring entrepreneurs will have a tough time in the Silicon Valley. The Bay area is one of the worst places to begin a company, but those dreams have often been realized simply by visiting Atlanta Tech Village or Tech Square in Georgia.
The tech industry in Atlanta is already quite impressive, and there is always room for growth in the technology business sector. Atlanta grants more than 1,500 patents to new businesses alone for new technological innovations every year. It’s also been named one of the best places to start a business by Forbes. This is just one of the many reasons that Atlanta is defining itself as the East Coast’s version of Silicon Valley, but here are a few more:
1. Atlanta’s Economy Is Rising
It’s true the Silicon Valley’s economy is booming, and the average salary for a tech job is the highest in the nation. However, Atlanta isn’t far behind. The city took a significant hit in the 2008 financial crisis, but it’s been steadily gaining speed in the tech industry. According to a chart from 42 Floors, “The Atlanta metropolitan area is considered the eighth-largest economy in the country and the sixteenth-largest economy in the world.” This booming economy is largely a result of their determination to put startup companies on the map.
2. Woman-Owned Businesses Can Make It in Atlanta
Georgia is currently one of the best states for women-owned businesses. In fact, it was the number one state in 2013, according to the Atlanta Business Chronicle. The Bay area has always been high on the list of regions that support women-owned businesses, but they haven’t reached the top. Prominent women-operated businesses including Partpic and Rimidi got their start in Atlanta, and have already been largely successful at expanding their businesses.
3. There’s No Shortage of Fortune 500 Companies
With the third largest concentration of Fortune 500 companies in America, Atlanta can certainly compete with the major concentration of high-profile businesses in Silicon Valley. However, Atlanta’s businesses are far more willing to work with the surrounding startup businesses to help them get a leg up in the industry. What’s more, British tech firms looking to infiltrate the United States tend to gravitate more often towards Atlanta than larger tech hubs because of the success rate for startups. This means they’re slowly going international.
4. Atlanta Has Drive
If you look into the history of Atlanta, you’ll see that it hasn’t had an easy time staying at the top. However, it continually works to rebuild itself, both figuratively and literally. It’s the only United States city to have burned entirely to the ground twice and then picked up the pieces and started over again. This idea has translated to the way they handle new entrepreneurs and tech jobs.
The city has a drive to stay afloat, come recessions or natural disasters. It’s the sheer determination of Atlanta to help startups and small businesses rise to the top that will have the Silicon Valley watching their backs in the future.
- Published in News
Dozens of new programs will premiere this fall and winter, but only a handful stand out.
Several shows are almost guaranteed to be successful–the Walking Dead “spinoff” will bring over many of the viewers from the original series. DC’s Legends of Tomorrow will entice people who enjoyed The Flash and Arrow. Bastard Executioner will benefit from a few key similarities to Sons of Anarchy.
And a few shows boast recognizable stars–Jennifer Lopez and Wesley Snipes among them–to at least get a fighting chance at survival.
Check out the 10 top shows to look forward to below.
Bastard Executioner (FX)
Kurt Sutter returns to FX with an all-new show, rather than basking in the success of Sons.
Fans will be pleased to see several familiar faces among the actors, including Sutter himself and his wife Katey Sagal.
“The Bastard Executioner is a blood-soaked, medieval epic that tells the story of Wilkin Brattle, a 14th century warrior, whose life is forever changed when a divine messenger beseeches him to lay down his sword and lead the life of another man: a journeyman executioner. Set in northern Wales during a time rife with rebellion and political upheaval, Wilkin must walk a tight rope between protecting his true identity while also serving a mysterious destiny,” according to FX.
Premieres this fall (specific date not yet announced).
The CW continues its slow build-up with a promising show about a viral outbreak in Atlanta from Julie Plec (Vampire Diaries, The Tomorrow People).
The show is based on the Belgian TV series Cordon, which also ran in the United Kingdom. The trailer looks pretty good, but it definitely remains to be seen how strong the series will turn out.
“Neighbours in a block wake one morning to find they have been sealed inside their apartments. Can they work together to find out why? Or will they destroy each other in their fight to escape?” according to the show’s description on IMDB.
Premieres in January or February (specific date not yet announced).
DC’s Legends of Tomorrow (CW)
Fans of the DC universe should welcome another installment, which will feature a slew of familiar faces as well as some newcomers.
Prison Break alums and Flash villains Dominic Purcell and Wentworth Miller (Heat Wave and Captain Cold) will be part of the force, along with Caity Lotz (Sara Lance), Brandon Routh (The Atom), and Victor Garber (Firestorm) from the universe. Newcomers announced so far are Arthur Darvill as Rip Hunter, Ciara Renee as Hawkgirl, and Franz Drameh as Jay Jackson.
Few specific details have been announced, seen by the lack of an official website or even a description on IMDB.
Premieres in January or February (specific date not yet announced).
Dr. Ken (ABC)
Ken Jeong gets the starring role here as a frustrated doctor juggling his career, marriage, and family.
While that seems to indicate a lot of drama, it will be a comedy and looks to be one of the stronger ones on the upcoming TV slate based on Jeong’s previous work. At the very least, fans of his should tune in to see if they like the show.
“Doctor turned actor/comedian Ken Jeong plays Dr. Ken, a brilliant physician with no bedside manner. He is always trying to be a good doctor, as well as a good husband and dad to his two kids. Luckily, his therapist wife Allison is just the right partner to keep things sane,” according to ABC.
Premieres Friday, Oct. 2 at 8:30 p.m.
Fear the Walking Dead (AMC)
The new Walking Dead series is not a companion series or a prequel or a spinoff, primarily because it will feature no characters from the original series and also be set in Los Angeles instead of Georgia and the East Coast.
Fear has been getting good early reviews and has a strong look in the trailers, although it’s safe to say the comparison to the original will be hard to shake. Kim Dickens, Cliff Curtis, and Frank Dillane are among the stars. A second season has already been confirmed.
There’s no official description on the website, but the basic premise has the show set in the same “Dead” world, but further back in the timeline than when Rick wakes up in Georgia. The main characters’ families struggle to deal with the zombie outbreak and impending collapse of civilization, with hard choices having to be made.
Premieres on Sunday, August 23 at 9 p.m. ET.
Little Big Shots (NBC)
(Jason Kempin/Getty Images)
Two of the top daytime TV hosts, Ellen DeGeneres and Steve Harvey, team up for this new series starring children.
The pair are both executive producers but Harvey will be the host for the show, which will feature “the world’s most talented and extraordinary kids,” according to the network.
“In ‘Little Big Shots,’ Harvey will showcase young musicians, singers, dancers and every form of wunderkind in the country, and go toe to toe with them in conversations and interviews, with hilarious results,” NBC added.
Premieres midseason (specific date not yet announced).
- Published in Entertainment
PEACHTREE CITY, Ga. — Investigators say a police chief in Georgia reported that he accidentally shot his wife early New Year’s Day. Her condition is unclear, and no charges have…
- Published in NYPOST
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