Harley Davidson

Your Digital Marketing Strategy Starts with a Great Brand Personality

Do you often look at brands online and wish you could replicate their style of communication? Do your competitors’ beefy digital marketing stats make you feel anxious your company is missing some secret ingredient for success?
It doesn’t matter what your company sells, creating a personality that fits your brand is crucial in connecting with your customers, and the best brands leverage online outlets to do so.
A brand personality is a way to personify your company using human characteristics. Properly identifying these traits allows your audience to personally connect with your business. Just think of your personal relationships – you gravitate to people with great personalities (subjective as that term might be), not necessarily those without one.
Finding your audience:
Before you determine your business’ personality traits, consider your target audience and the voice that will resonate best with your core customer. Your company’s message should be directed toward that ideal customer.
Most customers choose a brand based on what it represents or how it makes them feel. Iconic brands like Harley Davidson or Apple have successfully created a following using very different tactics but land in very similar positions. Harley is about freedom, the open road and celebrating its customers. Apple, meanwhile, is the “cool” company – OK, don’t tell that to Droid users – with modern ads and evolving tech that makes its customers feel like part of what’s new and trendy.
The companies’ respective customers proudly support these brands because it’s not just about purchasing a product. It’s about being part of a movement, an extension of their own beliefs and morals that align with the brand’s personality.
Sharing your personality:
When you envision your company, consider specific personality traits useful for engaging customers. Do you want your brand to be edgy or subtle? Cutting edge or established? Deciding who you are is the start to finding your brand’s voice and developing a personality online and beyond.
Once you have a personality that aligns with your audience’s perception of your brand, consider launching social media pages as a first step. Most potential customers utilize Facebook, Instagram and other platforms to learn more about a company providing a great opportunity to let your newly created personality shine!
In fact, many brands have gained exposure and engagement by using unique social media strategies alone. A few examples to check out:

MoonPie – Fun and a little weird.
Wayfair – Salesy, but great suggestions for customers.
Cisco – Informative without being stuffy, showing how the company makes an impact in the real world.

Identifying the personality and tone lends perfectly toward creating your digital content and brand voice. Consider the time of day you’re posting on social media, the tone of your landing pages and the look and feel of your content. All of these things tie together when customers engage your brand online.
The most important thing to remember when creating your brand personality is the connection made with existing or potential customers. A digital marketing strategy backed by a strong brand personality can play a pivotal role in the success of a business and often may be the first impression, good or bad, of your company.

Stephen Moyer Compares Sons Of Anarchy’s Clay To His Character In The Bastard Executioner

Fans of Sons of Anarchy know to expect insane and violent storylines with hints of MacBeth involved. Following that series, its creator Kurt Sutter is moving on to his next show on FX, the medieval drama, The Bastard Executioner. One of its stars, Stephen Moyer who plays Milius Corbett spoke with EW about working for Sutter and how his wife and former True Blood star Anna Paquin feels about his 14th century look.
On Sutter doing a period drama:
“I had heard about it probably a couple years ago, and I knew nothing about it other than its name, and that it was medieval. That probably goes for most people. Nobody really knew what it was, or what it was about, or just the fact that it was The Bastard Executioner. Truthfully I had no idea that when we met for coffee in January that it was going to be about this. We had finally found a window in our schedules when we could meet at the same time, and it led to this, so I was very happy. Most of the stuff that was coming my way was what I had done before. For me to get the chance to work with Kurt was very fortuitous.”

On the similarity of The Bastard Executioner to Sons of Anarchy:
“I tweeted a picture of me on my horse and I said, “This is my Harley Davidson.” If you actually analyze it, a very simple first look, I’m Clay, and he’s [Lee Jones’ character] Jax. You can see that. But if you think about it, you can do that with any drama, really, and all the guys under him are his team, his gang, and I suppose in a funny way my boys who are working under me are an amalgam of the Sons boys, but they’re also antagonists. There’s definitely connections, and you see rhythms within his storytelling, which lead to Shakespearean tragedy in the same way that Sons was Hamlet with leathers. There were definitely traces of that within it.”
On Anna Paquin liking the beard:

“She’s into it. She’s surprisingly embraced the whole thing, and the grey. It’s lovely. We’re really loving Wales, and I think it’s been really nice for Anna to get away from L.A. and live more simply, in the best possible way.”
Ahead of the premiere, Huffington Post reported:
“In execution, “The Bastard Execution,” which is set in 14th Century Wales, even bears notable similarities to “Sons of Anarchy,” which was critically successful for a while and commercially successful for much longer. Both shows feature lots of bearded and burly dudes who call each other “brother,” there are regular dustups, whispered conferences and bone-crunching battles, and the plot is driven by shifting alliances and misunderstandings that often lead to quests for vengeance. Details big and small recall the long-running biker drama: There are lusty sex scenes and sturdy leather accessories, and Katey Sagal plays a key pot-stirring role.”
Are you excited for The Bastard Executioner? Sound off below.