Landing Pages

How to Increase Online Sales by 500%

These website essentials may seem simple once you understand them, but over 90% of websites don’t have these implemented in the website, and this is costing them a small fortune in lost sales and revenue.
If you aren’t happy with the number of leads or sales coming through your website, these may just be what you are missing.

Enquiry/Book/Buy Now Menu, Sections and Buttons (up to 83% impulse buyers)

Your top menu (also called header menu) needs to have a call to action button (i.e. Enquire Now, Book Now or Buy Now), this makes it easier for people wanting to make a decision and contact you once they have found your website. This simple addition helps convert a visitor to a lead or buyer easily.
Research from Chase shows that 83% of Millennials and 40% of Gen X and Baby Boomers impulse buy, so if you’re missing these buttons, you are losing potential impulse buys.

Call to Action Buttons and Sections (16 x Increase in sales)

By setting up sections on the pages with a button to either learn more, buy now, enquire, etc…
The right call to action buttons has shown increases of over 1,600% in sales and increases in Click Through Rates by as much as 280%

Contact Details Easily Accessible (9% Increase in Sales)

These details should be easy to access, like on the top menu, because people like different means of contacting you, from making a call in the car, giving them quick to gain a direct answer, through to e-mail or a simple enquiry form.
According to Forbes, 98% of people don’t contact the website owners and contact details have the potential to increase conversions by as much as 9%.

A Top Menu Which Follows You (10% increase in Conversions)

Also called a Sticky Menu, the top menu should follow you as you scroll down the page. This keeps your contact details and call to action buttons, close to the visitor and according to Clicktales, helps to do the following:

Reduce the bounce rate of your website,
Increase time on site, and
Improve conversion rates by up to 10%

All working towards a more successful website with higher conversions and better SEO.

Landing Pages for Digital Marketing (up to 100% increase in Conversions)

Find your Keyword Phrases where people are searching for your product and create specific landing pages for these phrases, gaining you 2 distinct advantages as follows:

Digital Marketing Campaigns – This gives you specific pages with the right information for each campaign (whether Google or Facebook) and gains you relevancy bonuses which can save you as much as 50% on the CPC, while and improve conversion rates by more than 4% (industry average).
Improved SEO and Ranking for Website – These pages will help the website to become optimized for SEO for the website, helping people to find the website for the right phrases and convert them easier.

The right landing page can have a conversion rate of 2.35% (average) to 5.31% (for the top 25% of sites), through to 11.45% (top 10% of sites). So the better the landing page set up, the higher the conversion rate into sales and the better your relevancy to the visitors, reducing Cost Per Click (CPC) and reducing Cost Per Lead (CPL).
Each of these points have their benefits and the ability to increase sales, but if your website is set up correctly and incorporates all 5 points mentioned in this document, you have the potential to increase sales by over 500% or more based on how well everything is set up.

Where Are The Landing Pages Used With eMail Marketing?

In the last post, we saw how landing pages work in tandem with email marketing to grow an audience base.
We also discussed how landing pages are different from home pages:
In the audience they serve and
The objectives they help to achieve
This video that demonstrates how the pages are different:
Landing pages or opt-in pages are tools used to attract visitors who are interested in your content. However, very often, you don’t see too many landing pages on sites that you visit. That is perhaps why, we hear the following:
“But not too many businesses are using landing pages.” and “Are you sure I need one?”
What do you say?
Glad that the question was raised so it can be addressed. And ‘ll let you draw your own conclusion at the end of the post.
“I don’t see many opt in pages or free incentivized giveaways (lead magnets)
You may not see landing pages but they are everywhere.
1. Many businesses use landing pages with opt-in forms
Way back in 1996, Seth Godin taught the importance of permission marketing; that’s requesting for explicit permission before sending valuable follow-up communications to those who value your free giveaways (ebook, free consult or free trial), sometimes referred to as freebies or lead magnets.
Opt-in forms, lead magnets and email marketing, they all work together to offer something of great value to a specific audience group in exchange for the privilege to build a relationship with the audience via a series of emails.
This is with the intention of winning them over for sales further down the road.
Till this day, hundreds of smart marketers and businesses have built (and continue to build) a huge database (with permission) using landing pages.
Companies that offer landing pages templates are sprouting and these include: Unbounce, Lead Pages, Rainmaker to name just a few. We also have business owners and professionals who prefers to design their own landing pages with their designers.
2. Landing pages may not be visible on the main sites, but they are working in the background
For example, this is a landing page, but you won’t see it if you visit the main site.
Not seeing too many landing pages does not follow that these are not used.
Some stream-lined sites may only have 5 or 6 pages and they may have tons of dedicated landing pages and sales pages that work hard for the business behind the scene.
3. The concept of Landing Pages are used in other forms
Another thing to note is that the concept of landing pages have been applied to pop up forms or attention grabbing hello bars.
Pop up forms are forms that pop up from nowhere when you are visiting a page and they specifically ask for your emails. Some people find pop-up forms a little annoying as they appear unexpected and sometimes you are not sure how to close off the box.
Hello bars are more subtle; they are usually across the top of the page, asking for an email address in exchange for some incentives.
Pay attention the next time you visit sites and you’ll see these forms on most web pages of savvy marketers. While they serve the same purpose as landing page, they don’t convert as well because there are other things to distract the visitor.
Having these on a dedicated page (a landing page) removes all distractions and increase the chance of conversion. This infograph shows why this is so.
Lastly the “majority” is not always on the right track
It is a dangerous thing to follow blindly as the majority is not necessarily always doing the right thing.
Early adopters know this very well. By the time a concept is embraced, it is proven to be working and has gone mainstream. That means many people are already using it and you are only just playing catch up.
Trendsetters and early adopters are the minority, refer to Seth Godin’s post here.
Lead magnets and opt-in forms are nothing new. Increasingly, more businesses are starting to see the benefits of using them. But by now, a simple incentive may no be sufficient to be attractive. Trendsetters and early adopters are now using gated sites to grow their following (something for another post).
When too many people are rushing to jump onto the bandwagon, it is time to re-evaluate the situation. Much like the case of the trading in the stock market (no, I don’t trade on the stock market).
Consider yourself fortunate to have this knowledge
So if you think not too many businesses are using email marketing right today, then consider yourself fortunate to have this knowledge. You are now ahead of the many others – provided you implement what you know.
There us not a short cut. email marketing does not provide instantaneous results for those looking for quick results. It takes time to build your database and your online authority. Permission marketing and landing pages are for those interested in building long term sustainable business
Your thoughts?
If you have another question, just send those in as well and we can discuss it together.