Veronica Mainetti

She’s Green to the Extreme

“I think of myself as a canary in the coal mine,” said Veronica Mainetti, the unlikely real estate scion of owner and developer The Sorgente Group of America.

The 36-year-old design school graduate was born in Rome, where her firm, which is on its fifth generation of Mainetti rule, is based. When she was 1 and a half years old, she was diagnosed with epilepsy. Years later, after she had moved to New York and begun scouting properties and developments for her family to invest in, she began connecting the frequency of her seizures to her environment.