YouTube has 1.9 billion and Instagram has 1 billion monthly active users. Instagram and YouTube have become popular, not only among users, but also among brands. Brands have realized the power of these visual social media platforms.
These visual platforms help brands boost their sales, gain new customers, increase brand awareness, and generate traffic. Having said that, it’s not possible for all brands to leverage both platforms at the same time.
So, if you have to choose one social platform for your brand, which one will you select?
It’s hard to decide. So, here are some of the benefits of using Instagram and YouTube. This will help you decide on the best suitable social platform for your brand.
The Benefits of Using YouTube
You can select YouTube if you want to promote your brand and your products via video. You can create videos to explain the best features and functionalities of your product.
You can ask influencers to create YouTube videos such as product tutorials and unboxing videos. Such YouTube videos will help you drive high-quality traffic to your website.
When done correctly, it can help you increase your engagement rate and gain the trust of your target audience.
Industries who predominantly use YouTube in their marketing strategies are technology, travel, and gaming, etc.
Example of YouTube Influencer Marketing
Emkwan Reviews is a tech geek, vlogger, and reviewer with more than 91K subscriber on his YouTube channel.
In collaboration with Huawei, he shared his first-hand experience with their new product – the Huawei Mate X. The video managed gained more than 3 million views.
Image Source – YouTube
The Benefits of Using Instagram
Instagram has achieved a huge amount of popularity in a short period of time. The visual nature of the platform appeals to both users and brands. You can post engaging and beautiful images of your products to get the attention of your target audience.
There are other features of Instagram such as Instagram Stories, Live broadcasts, and video posts. You can use these new features to create content to promote your brand.
This will help you generate high-quality traffic to your website and increase your brand’s sales. It will also help you widen your reach and increase awareness of your brand. You can also use Instagram to build relationships with your audience on a more personal level.
In addition to this, you can leverage Instagram to reach out to younger audiences. Industries who predominantly use Instagram in their marketing strategies are beauty, fashion, lifestyle, etc.
Example of Instagram Influencer Marketing
Wet n Wild Beauty collaborated with popular beauty blogger, Manny Gutierrez, to promote their products. Manny created a video in which he tested one of their products. The video was viewed by more than 1.2 million people.
Image Source – Instagram
You can check out the infographic below to learn more about these two social media platforms.