If you’re new to Facebook marketing, a great (and most commonly used) feature of Facebook Pages is scheduled posts.
Why schedule a post?
Apart from the obvious, scheduling posts can bring more engagement to your page. For example if your audience is most engaged at 11:00pm, but if you’re already tucked up in bed you can schedule a post to reach your audience at peak time without having to manually posting it.
It also allows you to post more regularly and increase your frequency without spending all day on Facebook.
Last month while teaching Social Media for Small Business 101, I realized while we might think it’s common practice, many still aren’t sure how to use the feature.
The K.I.S.S Guide to Scheduling Facebook Posts
Step 1 Write your post
Write your post as you normally would. Attach photos, add links, YouTube videos, and tag other pages and events or just regular text.
Step 2 Schedule the date and time
In the lower right hand corner of the post, next to the blue publish button locate the small downward facing arrow. Click on it.
You can now add the year, month, day and time you want the post to go out.
Notice that you can also backdate your posts to supplement your Timeline if you want the post to appear back in time.
You can schedule your post up to 6 months in the future (more months are shown, but if you select more than 6 months out, Facebook won’t accept it).
Once you have everything set, just click the blue Schedule button.
Step 3 Find your scheduled posts
To see what you have scheduled and make any changes, just click scheduled posts at the top of your last post. You then see all of your scheduled posts.
Step 4 Edit your scheduled posts
If you need to edit your scheduled post, you can edit the date, time and text of the post but not the image. To edit the image, you must cancel the post and redo your scheduling.
K.I.S.S word of warning: Don’t set and forget
While scheduling great content is a good start, scheduling out loads of content with no one to monitor the engagement is big no no. If your audience responds, you need to be there to respond back, after all that’s what social conversations are all about.